Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Launches Knowledge Graph To Provide Answers, Not Just Links

Danny Sullivan — Wed, 16 May 2012 17:00:37 +0000

Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages...

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With Fix In Place, Wolfram Alpha Explains How Siri “Recommended” The Lumia By Mistake

Danny Sullivan — Wed, 16 May 2012 15:15:24 +0000

It wasn’t Siri that was recommending the Lumia as the best smartphone to some last week; it was Wolfram Alpha. That won’t happen again, now that Wolfram Alpha has made changes to to fix problems it had dealing with customer reviews. Reviews Weren’t Weighted To Account For Number...

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3 Guidelines To Scale Your SEM Team

Richard Carey — Wed, 16 May 2012 14:03:14 +0000

There is a phenomenon within organizations that causes productivity to decline as teams grow larger. This phenomenon is described in economics as a diseconomy of scale and is caused by at least three factors including increased communication costs, duplication of effort, and top-heavy management....

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Did Google Drop 100+ Small Directories

Barry Schwartz — Wed, 16 May 2012 13:44:44 +0000

Yesterday I covered a WebmasterWorld thread where SEOs were complaining that Google has been removing tons of free web directories from their index. I conducted some random tests and did notice some of these free web directories not coming up in Google. Later in the day, Terry Van Horne began...

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Do Search & Display Really Belong Together?

Dax Hamman — Wed, 16 May 2012 13:27:23 +0000

The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a...

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Early Stage Landing Pages At The Top Of The Funnel

Scott Brinker — Wed, 16 May 2012 13:12:06 +0000

For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we’ll take a look at the very top of the funnel, to see how three...

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Bing’s New Social-Friendly Search Interface Now Live

Matt McGee — Tue, 15 May 2012 23:31:16 +0000

The new Bing interface, with a healthy dose of social connections and discovery, is now live for all users. Bing’s announcement today says that anyone can access the new interface at www.bing.com/new, but you should also see a new message atop the Bing home page that invites you to try...

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How To Use The Keyword Funnel To Understand Searcher Intent

Ted Ives — Tue, 15 May 2012 21:17:55 +0000

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the...

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SearchCap: The Day In Search, May 15, 2012

Barry Schwartz — Tue, 15 May 2012 21:05:41 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Glossary Of 15 Really Useful International Search Marketing Terms A conversation with a number of international search marketers recently showed that their...

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A Glossary Of 15 Really Useful International Search Marketing Terms

Andy Atkins-Krüger — Tue, 15 May 2012 19:06:46 +0000

A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their...

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