Search Engine Land: News About Search Engines & Search Marketing

Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News”

Danny Sullivan — Mon, 23 Nov 2009 05:23:48 +0000

It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number of thoughts I’ve put out on Twitter, in blog comments and elsewhere. First, I’ll point readers back to [...]

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Reflections On Chrome OS From A Consumer Perspective

Greg Sterling — Sun, 22 Nov 2009 16:15:09 +0000

Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and that Google is working with several hardware partners to create a better netbook experience (full-sized [...]

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Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight Guru

Daniel Waisberg — Fri, 20 Nov 2009 22:56:55 +0000

Avinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level.

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Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5K

Barry Schwartz — Fri, 20 Nov 2009 19:35:30 +0000

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google México Campus Party: One Republic at Google: Y! Logo Flowers: Our Vanessa Fox Running the Pineapple 5K (hope she [...]

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Google Appears To Be Testing New Local AdWords Presentation

Greg Sterling — Fri, 20 Nov 2009 18:00:59 +0000

Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, signifying a local business or a physical location. Here [...]

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Search Ad Keyword Lawsuit, Now Over Privacy

Barry Schwartz — Fri, 20 Nov 2009 14:29:06 +0000

We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a [...]

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Practical Tips To Prepare For Cyber Monday & Beyond

Josh Dreller — Fri, 20 Nov 2009 14:14:26 +0000

Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: The term “Cyber Monday” [...]

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Google’s News Experiments & The Quest To Solve The “Read State” Issue

Danny Sullivan — Fri, 20 Nov 2009 13:00:23 +0000

Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business [...]

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Jedi Metrics: How To Prepare For SEO Growth

Brian Klais — Fri, 20 Nov 2009 12:00:49 +0000

Powerful the force is in you! You're overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum effect.

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Understanding Orienting Search Behaviors For SEO & Conversions

Shari Thurow — Fri, 20 Nov 2009 11:00:22 +0000

Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a search behavior that no SEO professional, search engine advertiser, or website owner should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.

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