Search Engine Land: News About Search Engines & Search Marketing

Why An Exclusive Wall Street Journal Deal Wouldn’t Help Bing

Danny Sullivan — Mon, 09 Nov 2009 22:39:29 +0000

With Rupert Murdoch talking about blocking Google, Jason Calacanis suggests that Murdoch should cut an exclusive deal with Bing, which if it doesn’t Google might at least 10% search share within 6 months. I suggest Jason needs a reality check. Here’s one for him. From his post today, Jason writes: I put forth a simple strategy for [...]

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Google, Book Search Partners Ask For Four More Days

Matt McGee — Mon, 09 Nov 2009 20:04:37 +0000

Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that satisfies the recent concerns laid out by the US Justice Department and others. But instead, as the New York Times reports, they’ve asked federal judge Denny Chin for an extension until this [...]

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Google To Murdoch: Go Ahead & Block Us

Matt McGee — Mon, 09 Nov 2009 19:17:22 +0000

The long-running debate over Google and its impact on newspapers and journalism took another turn today when News Corp founder Rupert Murdoch said his company may makes its sites invisible to Google, and Google fired back by saying, in essence, bring it on. It began with this interview on Australia’s Sky News (which Murdoch owns), reported [...]

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Berlin Wall’s 20th Anniversary Can’t Beat Sesame Street For Google Logo

Danny Sullivan — Mon, 09 Nov 2009 18:48:02 +0000

It’s the 20th anniversary of the fall of the Berlin Wall. Where’s the special Google logo for that, some have wondered. There is one, but only at Google Germany. Elsewhere, it’s apparently more important to keep celebrating the 40th anniversary of Sesame Street. The Google Germany logo is shown above. At Google’s main Google.com site (which [...]

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Google Acquires AdMob, Mobile Display Ad Company

Barry Schwartz — Mon, 09 Nov 2009 17:28:13 +0000

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email AdMob sent their [...]

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Marissa Mayer, Glamour Girl – Named 2009 Woman of the Year

Elisabeth Osmeloski — Mon, 09 Nov 2009 15:50:29 +0000

In addition to her skills as the well known VP of search and user experience at Google, a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the magazine’s [...]

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Hulk Hogan Visits Google Kirkland

Barry Schwartz — Mon, 09 Nov 2009 14:43:31 +0000

Justin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin: I too grew up during [...]

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How To Bid Profitably On Nonconverting Keywords

Brad Geddes — Mon, 09 Nov 2009 13:00:30 +0000

Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of [...]

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Local Newspapers Need To Embrace SEO To Survive

Chris Silver Smith — Mon, 09 Nov 2009 12:00:05 +0000

It's no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here's one tactic for how to do it.

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Calculating The True SEO Costs Of Major Site Changes

Eric Enge — Mon, 09 Nov 2009 11:00:44 +0000

Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here's how to estimate what kind of hit you can expect to take, and how to minimize the damage.

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