http://searchengineland.com/ Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general. Copyright 2008 Fri, 16 May 2008 08:24:35 -0500 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss http://searchengineland.com/http://searchengineland.com/images/sel-logo-144.jpgSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with RojoSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIX Josh Dreller <p><a href="http://searchengineland.com/lands/in-the-trenches.php"> <img border="0" src="http://searchengineland.com/images/inthetrenches100.jpg" alt="In The Trenches - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="102" height="102"></a> In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: Search engine accreditation programs, today's in-depth look, "Google Tools, Part 2" and this week's free tips and tools. <p><a href="http://searchengineland.com/080516-082435.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=UoGUYs"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=UoGUYs" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=AABQbH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=AABQbH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=X8XyOh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=X8XyOh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=EfK42h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=EfK42h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=dmiUDh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=dmiUDh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=nPo2ah"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=nPo2ah" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=zBYU5H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=zBYU5H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=NvdzSH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=NvdzSH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=zBYU5H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=zBYU5H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ai8fxh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ai8fxh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291606285" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291606285/080516-082435.php http://searchengineland.com/080516-082435.php In The Trenches Fri, 16 May 2008 08:24:35 -0500 http://searchengineland.com/080516-082435.php Gord Hotchkiss <p><a href="http://searchengineland.com/lands/just-behave.php"> <img border="0" src="http://searchengineland.com/images/justbehave100.jpg" alt="Just Behave - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="100" height="100"></a>You know what you’re doing, right? We are all rational beings. We are all blessed with huge neocortexes and use them on a regular basis. This is especially so when we do something as thoughtful as use a search engine. Our rational loop is kicked into high gear. Right? <p><a href="http://searchengineland.com/080516-072603.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=s0Zdz6"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=s0Zdz6" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=PIiX5H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=PIiX5H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=v9QmYh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=v9QmYh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=fNbVNh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=fNbVNh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=oPZj1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=oPZj1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=o1JOJh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=o1JOJh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=EUKllH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=EUKllH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=aHf1wH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=aHf1wH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=EUKllH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=EUKllH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=3bW8Zh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=3bW8Zh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291580922" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291580922/080516-072603.php http://searchengineland.com/080516-072603.php Just Behave Fri, 16 May 2008 07:26:03 -0500 http://searchengineland.com/080516-072603.php Danny Sullivan <p>Dear Carl. We here at Yahoo <a href="http://searchengineland.com/080515-121210.php">got your letter</a> telling us how much we suck. We think you suck more And let us tell you why. That's the short summary of Yahoo's <a href="http://biz.yahoo.com/bw/080515/20080515006543.html">response</a> to Carl Icahn's letter yesterday telling Yahoo he will fight to oust their board and do a deal with Microsoft, assuming Microsoft is still willing. Plus, Yahoo does a deal with WPP on ad exchanges.</p> <p><a href="http://searchengineland.com/080516-062850.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=4dTkit"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=4dTkit" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=fogtoH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=fogtoH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=CKcLGh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=CKcLGh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=qpxT1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=qpxT1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=6O6Jah"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=6O6Jah" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Kup0Ph"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Kup0Ph" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bGbS8H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bGbS8H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=6pxW2H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=6pxW2H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bGbS8H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bGbS8H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=dVSrYh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=dVSrYh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291568845" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291568845/080516-062850.php http://searchengineland.com/080516-062850.php Microsoft & Yahoo Merger Fri, 16 May 2008 06:28:50 -0500 http://searchengineland.com/080516-062850.php Barry Schwartz <p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the web.</p> <p><b>From Search Engine Land:</b></p> <ul> <li> <b> <a href="http://searchengineland.com/080515-121210.php">Carl Icahn Makes His Move To Oust Yahoo Board, Which Has "Completely Botched" Microsoft Merger Talks</a></b><br>As Danny reported earlier, Billionaire investor Carl Icahn is making a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft. Just a few minutes ago a press release was issued by Icahn explaining his intentions and rationale....</li> <li> <b> <a href="http://searchengineland.com/080515-120000.php">Yahoo! SearchMonkey Now Open For Everyone</a></b><br>Today, Yahoo! is making its SearchMonkey developer platform publicly available and is kicking things off with a launch party and a developer challenge. As we noted a few weeks ago when SearchMonkey launched in private beta, Yahoo! is ecouraging the use of microformats and semantic web standards by providing an...</li> <li> <b> <a href="http://searchengineland.com/080515-100958.php">How Search Engine Redirect Users To Country-Specific Sites</a></b><br>Yahoo just started redirecting people in the UK who are trying to reach Yahoo.com instead to its Yahoo UK web site, something that Google has done for a long time. With the change, this seemed a good time to revisit how all the major search engines may intercept people trying...</li> <li> <b> <a href="http://searchengineland.com/080515-093629.php">Google Maps Adds "More" Button For Displaying Videos, Pictures, Wikipedia & More Content</a></b><br>Google's LatLong Blog announced new ways of finding more content on Google Maps, including geo-tagged YouTube videos, pictures from Panoramio and localized Wikipedia content. We already covered the Google Maps Explore feature, but let me take you through similar content by way of the new "More" button. Lets travel to...</li> <li> <b> <a href="http://searchengineland.com/080515-084124.php">Supercharge Your URLs For Maximum SEO Impact</a></b><br> When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the 2008 Search Marketing Benchmark Guide. Specifically,...</li> <li> <b> <a href="http://searchengineland.com/080515-082939.php">Ask.com Buying Lexico, Owner Of Dictionary.com</a></b><br>In a move that is interesting and perhaps even surprising for several reasons, IAC/Ask is buying Lexico Publishing Group, which owns and operates "iconic" domains Dictionary.com, Thesaurus.com and Reference.com. These sites get most of their traffic through direct navigation and will increase Ask's reach by 145 million unduplicated users (or...</li> <li> <b> <a href="http://searchengineland.com/080515-082326.php">What Are Your Search Questions For Microsoft President Kevin Johnson?</a></b><br>In about three weeks, I'll be asking Microsoft president Kevin Johnson, who oversees the Windows and Online Services division, questions relating to search as part of his keynote at our SMX Advanced search marketing conference in Seattle, June 3-4. I want your help! What questions would you like to see...</li> <li> <b> <a href="http://searchengineland.com/080515-072325.php">Icahn To Make Yahoo Move; Google Worries Yahoo Will Learn From Ad Deal</a></b><br>More rumors about yesterday's news that Carl Icahn may want to take control of Yahoo. He apparently plans to nominate 10 directors to replace Yahoo's board later today, reports the Wall Street Journal, using an unnamed source. But Microsoft might no longer be interested in Yahoo. Plus, that Google-Yahoo ad...</li> <li> <b> <a href="http://searchengineland.com/080515-072040.php">Eight Keyword Research Mistakes That Are Costing You Money</a></b><br> One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. This arrangement...</li> <li> <b> <a href="http://searchengineland.com/080515-065800.php">All New SMX Local & Mobile Agenda Now Up</a></b><br>This year’s SMX Local & Mobile conference features two jam-packed days of cutting edge sessions, enlightening keynotes and stimulating networking opportunities. See the agenda here for this event, which will be held July 24-25 in San Francisco. SMX Local & Mobile is the only event 100% dedicated to getting internet...</li> </ul> <p><b>Search News From Around The Web:</b></p> <p><strong>Applications & Portal Features</strong></p> <ul> <li><a href="http://googledocs.blogspot.com/2008/05/embed-your-forms.html">Embed your forms</a>, Official Google Docs Blog</li> <li><a href="http://googlesystem.blogspot.com/2008/05/google-spreadsheets-become-wikis.html">Google Spreadsheets Become Wikis</a>, Google Operating System</li> <li><a href="http://www.mattcutts.com/blog/track-your-haircut-days/"> Stupid Google Tricks: How often do you cut your hair?</a>, Matt Cutts</li> </ul> <p><strong>Business Issues</strong></p> <ul> <li><a href="http://www.google.com/intl/en/press/pressrel/ir_20080514.html">Google to Present at the Goldman Sachs Ninth Annual Internet Conference</a>, Google</li> <li><a href="http://www.blogmaverick.com/2008/05/14/beating-google/">Beating Google ?</a>, Blog Maverick</li> <li><a href="http://www.clickz.com/showPage.html?page=3629502">Horan to Depart IAC, Join Goodmail as CEO</a>, ClickZ</li> <li><a href="http://www.forbes.com/ebusiness/2008/05/15/icahn-yahoo-microsoft--tech-ebiz-cx_bc_0515yhoo.html">Advice For Jerry Yang</a>, Forbes</li> <li><a href="http://www.forbes.com/technology/2008/05/15/iac-ask-deal-tech-internet-cx_ag_0515techask.html">Ask.com: We're Not Dead</a>, Forbes</li> <li><a href="http://www.cartoonbarry.com/2008/05/iacs_safka_calls_me_horsesh.html">IAC's Safka Calls Me Horsesh##</a>, Barry Schwartz</li> <li><a href="http://www.techcrunch.com/2008/05/14/mozilla-ceo-john-lilly-reveals-more-details-on-stealth-data-project/">Mozilla CEO John Lilly Reveals More Details On Stealth Data Project</a>, TechCrunch</li> <li><a href="http://www.techcrunch.com/2008/05/14/stealth-search-engine-blekko-gets-money-from-marc-andreessen-softtech/">Stealth Search Engine Blekko Gets Money From Marc Andreessen, SoftTech</a>, TechCrunch</li> </ul> <p><strong>Local, Maps & Mobile</strong></p> <ul> <li><a href="http://ylocalblog.com/blog/2008/05/14/more-traffic-on-yahoo-maps/">More Traffic on Yahoo! Maps</a>, Yahoo Local &amp; Maps Blog</li> <li><a href="http://www.inquisitr.com/google-responds-to-big-sport-in-white-space-debate-geolocation-is-the-answer"> Google Responds to Big Sport in White Space Debate: Geolocation is the Answer</a>, Inquisitr.com</li> <li><a href="http://google-latlong.blogspot.com/2008/05/news-flash-maps-now-open-to-flash.html">News flash: Maps now open to Flash developers</a>, Google LatLong</li> <li><a href="http://google-latlong.blogspot.com/2008/05/where-in-world-is-answers.html">Where in the world is... (Answers)</a>, Google LatLong</li> <li><a href="http://google-latlong.blogspot.com/2008/05/myanmar-maps-update.html">Myanmar maps update</a>, Google LatLong</li> <li><a href="http://gesterling.wordpress.com/2008/05/15/cityvoter-pitching-brands-on-local/">CityVoter Pitching Brands on Local</a>, Screenwerk</li> <li><a href="http://www.smartmoney.com/news/ON/index.cfm?story=ON-20080515-000692-1008">EU Warns Google Of Privacy Problems With 'Street View' Service</a>, Dow Jones Newswires</li> <li><a href="http://gesterling.wordpress.com/2008/05/15/urban-mapping-expands-databases/">Urban Mapping Expands Databases</a>, Screenwerk</li> </ul> <p><strong>Paid Search & Contextual</strong></p> <ul> <li><a href="http://www.reuters.com/article/internetNews/idUSL1515161520080515?feedType=RSS&feedName=internetNews"> Google social network ad business improving: Brin</a>, Reuters</li> <li><a href="http://www.searchengineguide.com/diana-adams/sem-boot-camp-paid-search-rules.php">SEM Boot Camp - Paid Search Rules</a>, Search Engine Guide</li> <li><a href="http://www.problogger.net/archives/2008/05/16/how-to-split-test-ab-test-your-adsense-ads/"> How to Split Test (A/B Test) Your AdSense Ads</a>, Problogger</li> <li><a href="http://www.blogstorm.co.uk/a-look-a-googles-ridiculous-adwords-restrictions/">A look at Googles ridiculous Adwords restrictions</a>, BlogStorm</li> <li><a href="http://www.seroundtable.com/archives/017142.html">Quick Bookmark URL for Google AdWords Live Chat</a>, Search Engine Roundtable</li> </ul> <p><strong>Searching</strong></p> <ul> <li><a href="http://glinden.blogspot.com/2008/05/advertising-search-and-drive-by-malware.html">Advertising, search, and drive-by malware</a>, Geeking with Greg</li> <li><a href="http://blog.hakia.com/?p=287">Semantics In, Popularity Out</a>, Hakia Blog</li> <li><a href="http://www.seoco.co.uk/blog/2008/05/15/yahoo-gets-with-the-ip-delivery/">Yahoo! Gets With The IP Delivery</a>, Seoco</li> <li><a href="http://googlesystem.blogspot.com/2008/05/google-doctype-encyclopedia-for-web.html">Google Doctype, an Encyclopedia for Web Developers</a>, Google Operating System</li> <li><a href="http://daggle.com/080515-120207.html">Reading The Wall Street Journal For Free Despite Its Google News Cloaking</a>, Danny Sullivan</li> <li><a href="http://blogoscoped.com/archive/2008-05-15-n59.html">Searching Google and Others for Suicide</a>, Google Blogoscoped</li> <li><a href="http://yuiblog.com/blog/2008/05/15/search-suggest/">Tutorial: Implementing Search Suggest with YUI AutoComplete and the Yahoo Search API</a>, Yahoo! User Interface Blog</li> </ul> <p><strong>SEM Industry</strong></p> <ul> <li><a href="http://blog.searchmarketingexpo.com/20080514-222347.shtml">SNow Accepting Pitches For SMX Local </a>, Search Marketing Expo Blog</li> <li><a href="http://searchenginewatch.com/showPage.html?page=3629508">Keeping SEO Staff Motivated and Driven</a>, Search Engine Watch</li> <li><a href="http://www.shoemoney.com/2008/05/15/my-definition-of-seo-and-how-the-death-will-play-out/">My Definition Of SEO and How The Death Will Play Out</a>, ShoeMoney</li> </ul> <p><strong>SEO & SEM</strong></p> <ul> <li><a href="http://janeandrobot.com/post/Effectively-Using-Images.aspx">Effectively Using Images</a>, Jane &amp; Robot</li> <li><a href="http://www.vanessafoxnude.com/2008/05/14/ranking-as-the-original-source-for-content-you-syndicate/">Ranking As The Original Source For Content You Syndicate</a>, Vanessa Fox</li> <li><a href="http://www.wolf-howl.com/google/when-google-gets-duplicate-content-wrong/">When Google Gets Duplicate Content Wrong</a>, Wolf Howl</li> <li><a href="http://andybeard.eu/2008/05/seo-tool.html">SEO Tool - Site Seer - Coming Soon</a>, Andy Beard</li> <li><a href="http://googlewebmastercentral.blogspot.com/2008/05/webmaster-tools-now-in-26-languages.html">Webmaster Tools now in 26 languages</a>, Official Google Webmaster Central Blog</li> <li><a href="http://www.smallbusinesssem.com/community-the-human-element-of-seo-success/1160/">Community: The Human Element of SEO Success</a>, Small Business SEM</li> <li><a href="http://blog.seoptimise.com/2008/05/findability-5-reasons-to-let-others-do-the-dirty-work-and-to-reclaim-true-seo.html">Findability: 5 reasons to let others do the dirty work and to reclaim true SEO</a>, SEOptimise</li> <li><a href="http://blog.searchenginewatch.com/blog/080515-110003">How to Bury Negative Online Mentions of You - Intermediate Level Tactics [SearchEngineWatch]</a>, Search Engine Watch Blog</li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/how-to-create-priter-friendly-pages-with.php">How to Create Printer Friendly Pages Without Creating Duplicate Content - Search Engine Guide Blog</a>, Search Engine Guide</li> <li><a href="http://www.seroundtable.com/archives/017138.html">Of Course Google Indexes Content About Vodka </a>, Search Engine Roundtable</li> <li><a href="http://www.seroundtable.com/archives/017139.html">Should Google Not Index Robots.txt Files in Search Results?</a>, Search Engine Roundtable</li> <li><a href="http://www.seroundtable.com/archives/017140.html">Yahoo Site Explorer Mishandling HTTPS Vs. HTTP Protocols?</a>, Search Engine Roundtable</li> </ul> <p><strong>Social Media</strong></p> <ul> <li><a href="http://www.emarketer.com/Article.aspx?id=1006278">Social Networking Ad Spending Update</a>, eMarketer</li> <li><a href="http://www.businessweek.com/the_thread/blogspotting/archives/2008/05/its_easy_to_lau.html">Blogspotting The Twitter Story I've been working on</a>, BusinessWeek</li> <li><a href="http://www.news.com/8301-13577_3-9945308-36.html?part=rss&subj=news&tag=2547-1_3-0-5">Facebook suspends participation in Google's Friend Connect</a>, News.com</li> </ul> <p><strong>Video, Music & Image Search</strong></p> <ul> <li><a href="http://www.search-engine-war.co.uk/2008/05/why-is-video-th.html">Why is video the most popular form of content in Google universal search?</a>, Search Engine War</li> <li><a href="http://valleywag.com/390528/how-youtubes-sucking-up-to-modest-mouse-and-other-giants-of-media">Copyfight: How YouTube's sucking up to Modest Mouse (and other giants of media)</a>, Valleywag</li> <li><a href="http://googleblog.blogspot.com/2008/05/demographics-now-available-in-youtube.html">Official Google Blog: Demographics now available in YouTube Insight</a>, Official Google Blog</li> </ul> <p><strong>Web Analytics</strong></p> <ul> <li><a href="http://adcentercommunity.com/blogs/analytics/archive/2008/05/13/jim-sterne-interview-at-emetrics-san-francisco-2008.aspx">Jim Sterne Interview at eMetrics San Francisco 2008</a>, adCenter Analytics</li> <li><a href="http://analytics.blogspot.com/2008/05/google-analytics-how-to-videos.html">Google Analytics How-To Videos</a>, Google Analytics Blog</li> </ul> <p><strong>Other Items</strong></p> <ul> <li><a href="http://googleblog.blogspot.com/2008/05/googleorg-announces-investment-in.html">Google.org announces investment in BrightSource Energy</a>, Official Google Blog</li> </ul> <p><b>Recent Hot Items From <a href="http://sphinn.com/">Sphinn</a>, Our Social News Sharing Site:</b></p> <ul> <li><a href="http://sphinn.com/story/46108">A New Wave of Reputation Management Issues</a></li> <li><a href="http://sphinn.com/story/45966">When Duplicate Content Really Hurts</a></li> <li><a href="http://sphinn.com/story/46391">SEO Has No Future? Think Again!</a></li> <li><a href="http://sphinn.com/story/45806">Jumpin' Toads! SEW/Blog Turns On Comment-Threads!</a></li> <li><a href="http://sphinn.com/story/46166">Confessions of a Sphinn-o-holic</a></li> <li><a href="http://sphinn.com/story/45954">Search Engine Strategies Awards in August</a></li> <li><a href="http://sphinn.com/story/46201">Different SEO Strategies for Different Situations</a></li> <li><a href="http://sphinn.com/story/46353">Eight Keyword Research Mistakes That Are Costing You Money</a></li> <li><a href="http://sphinn.com/story/45926">SEO: Don't Hire a Butcher to do a Baker's Job</a></li> <li><a href="http://sphinn.com/story/45905">What the Digg homepage will look like in 2009</a></li> <li><a href="http://sphinn.com/story/46222">50+ Sites To Help You Bury Negative Posts About You or Your Company!</a></li> <li><a href="http://sphinn.com/story/46093">Advertisers Can't Sell Hard Liquor But Google Can</a></li> <li><a href="http://sphinn.com/story/45931">Social Network Marketing is About To Get A Lot Easier</a></li> <li><a href="http://sphinn.com/story/45876">Pay Per Click Management (PPC Management). A Statistical Approach</a></li> <li><a href="http://sphinn.com/story/45692">Move Over Facebook and MySpace, Here Comes Google Friend Connect</a></li> </ul> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=8GZr08"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=8GZr08" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=FyjelH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=FyjelH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=pmtGmh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=pmtGmh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=yGkAzh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=yGkAzh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=kOMNSh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=kOMNSh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1iX82h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1iX82h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=UxJx0H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=UxJx0H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=nzMoOH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=nzMoOH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=UxJx0H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=UxJx0H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=vYqUPh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=vYqUPh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291179243" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291179243/080515-162530.php http://searchengineland.com/080515-162530.php SearchCap Thu, 15 May 2008 16:25:30 -0500 http://searchengineland.com/080515-162530.php Greg Sterling <p>As Danny <a href="http://searchengineland.com/080515-072325.php">reported</a> earlier, Billionaire investor Carl Icahn is making a proxy move to oust the Yahoo board in an effort to reignite takeover talks with Microsoft. Just a few minutes ago a <a href="http://biz.yahoo.com/prnews/080515/nyth088.html">press release</a> was issued by Icahn explaining his intentions and rationale. </p> <p><a href="http://searchengineland.com/080515-121210.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=gxcXcr"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=gxcXcr" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=BVZciH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=BVZciH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8iqGlh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8iqGlh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HiiUxh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HiiUxh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=aMNyOh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=aMNyOh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=nbGwUh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=nbGwUh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1fYAHH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1fYAHH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=LeZ8wH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=LeZ8wH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1fYAHH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1fYAHH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=DKJGKh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=DKJGKh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291031935" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291031935/080515-121210.php http://searchengineland.com/080515-121210.php Microsoft & Yahoo Merger Thu, 15 May 2008 12:12:10 -0500 http://searchengineland.com/080515-121210.php Vanessa Fox <p>Today, Yahoo! is <a href="http://www.ysearchblog.com/archives/000583.html">making</a> its SearchMonkey developer platform publicly available and is kicking things off with a launch party and a <a href="http://www.searchmonkeychallenge.com/">developer challenge</a>. As we noted a few weeks ago when <a href="http://searchengineland.com/080424-113600.php">SearchMonkey launched in private beta</a>, Yahoo! is encouraging the use of microformats and semantic web standards by providing an infrastructure that developers can use to build applications (using the structured data from web sites). Specifically, developers can create two types of &quot;enhanced listings&quot; for web sites. Generally, searchers will have to opt-in to the enhanced listings for a particular site to see them in the search results. </p> <p>If you're going to be in the Sunnyvale area tonight, <a href="http://developer.yahoo.com/searchmonkey/event.html">RSVP for the launch party</a>, which includes demos and&quot;substantial amounts of food and beer&quot;. If you want to take part in the developer challenge, submit your SearchMonkey application by June 14th. Prizes will be awarded for Best Enhanced Result, Best Infobar, Most Innovative Use of Structured Data, Best Data Service, and Grand Prize (best over all categories).</p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=w71frc"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=w71frc" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=UDYWvH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=UDYWvH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=RYWc1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=RYWc1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=T2nEnh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=T2nEnh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=hNk2qh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=hNk2qh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=MFI2ch"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=MFI2ch" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8trrXH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8trrXH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=xzfi3H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=xzfi3H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8trrXH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8trrXH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ONmQyh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ONmQyh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/291026955" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/291026955/080515-120000.php http://searchengineland.com/080515-120000.php Yahoo: Search Monkey Thu, 15 May 2008 12:00:00 -0500 http://searchengineland.com/080515-120000.php Barry Schwartz <p>Yahoo <a href="http://www.seoco.co.uk/blog/2008/05/15/yahoo-gets-with-the-ip-delivery/"> just started</a> redirecting people in the UK who are trying to reach Yahoo.com instead to its <a href="http://uk.yahoo.com/">Yahoo UK</a> web site, something that Google has done for a long time. With the change, this seemed a good time to revisit how all the major search engines may intercept people trying to reach their &quot;.com&quot; versions from countries outside the United States.</p> <p>Below, the examples are drawn from someone in the UK trying to reach .com versions of each of the major search engines. Those in other countries often will find similar interception in place.</p> <p><a href="http://searchengineland.com/080515-100958.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=Sb5kTg"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=Sb5kTg" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=a4SZ3H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=a4SZ3H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HYQjnh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HYQjnh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2ZXwTh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2ZXwTh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=5CbRRh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=5CbRRh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1JM5sh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1JM5sh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=7KYByH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=7KYByH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=LcrQhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=LcrQhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=7KYByH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=7KYByH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=qEQQch"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=qEQQch" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290949427" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290949427/080515-100958.php http://searchengineland.com/080515-100958.php Yahoo: Search Thu, 15 May 2008 10:09:58 -0500 http://searchengineland.com/080515-100958.php Barry Schwartz <p>Google's LatLong Blog <a href="http://google-latlong.blogspot.com/2008/05/more-ways-to-find-what-youre-looking_14.html">announced</a> new ways of finding more content on Google Maps, <a href="http://google-latlong.blogspot.com/2008/05/explore-places-with-photos-videos-and.html">including</a> geo-tagged YouTube videos, pictures from Panoramio and localized Wikipedia content. We already covered the <a href="http://searchengineland.com/080508-192700.php">Google Maps Explore</a> feature, but let me take you through similar content by way of the new "More" button.</p> <p>Lets travel to the <a href="http://maps.google.com/maps?q=900+Broadway,+New+York,+NY+10003,+USA&um=1&ie=UTF-8&sa=X&oi=geocode_result&resnum=1&ct=title">Union Square</a> area of Manhattan to explore videos, pictures and wikipedia content via Google Maps.</p> <p><a href="http://searchengineland.com/080515-093629.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=qIJ2D8"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=qIJ2D8" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=uqtRvH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=uqtRvH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=WR4hmh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=WR4hmh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Jah3Ch"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Jah3Ch" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ZVaCFh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ZVaCFh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Qm7pzh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Qm7pzh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ABUe7H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ABUe7H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=LBgnrH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=LBgnrH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ABUe7H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ABUe7H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=mN4kyh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=mN4kyh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290929815" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290929815/080515-093629.php http://searchengineland.com/080515-093629.php Google: Maps & Local Thu, 15 May 2008 09:36:29 -0500 http://searchengineland.com/080515-093629.php Stephan Spencer <p><a href="http://searchengineland.com/lands/100-organic.php"> <img border="0" src="http://searchengineland.com/images/organic100.jpg" alt="100% Organic - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="100" height="100"></a> When optimizing URLs for high rankings, little attention is given to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the SERPs (Search Engine Results Pages), as demonstrated by MarketingSherpa in their eyetracking study published in the <a href="http://SearchMarketingBMG08.MarketingSherpa.com/">2008 Search Marketing Benchmark Guide</a>. <p>Specifically, MarketingSherpa found that short URLs get clicked on twice as often as long URLs (given that the position rank is equal). As you can see in the heatmaps below, experiment participants spent more time viewing the long URL, but less time viewing the entire listing. You could conclude from this that the long URL distracts the searcher from viewing the listing's title and description. Not a great outcome.</p> <p><a href="http://searchengineland.com/080515-084124.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=aZfqvl"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=aZfqvl" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=NKvixH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=NKvixH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=TEog6h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=TEog6h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=6Ulyph"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=6Ulyph" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=vbDFJh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=vbDFJh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=tYMXLh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=tYMXLh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=vfmGmH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=vfmGmH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=rtRVQH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=rtRVQH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=vfmGmH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=vfmGmH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=nVZ0Kh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=nVZ0Kh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290899197" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290899197/080515-084124.php http://searchengineland.com/080515-084124.php 100% Organic Thu, 15 May 2008 08:41:24 -0500 http://searchengineland.com/080515-084124.php Greg Sterling <p>In a move that is interesting and perhaps even surprising for several reasons, IAC/<a href="http://Ask.com">Ask</a> is buying <a href="http://www.lexico.com/">Lexico Publishing Group</a>, which owns and operates "iconic" domains <a href="http://Dictionary.com">Dictionary.com</a>, <a href="http://Thesaurus.com">Thesaurus.com</a> and <a href="http://Reference.com">Reference.com</a>. These sites get most of their traffic through direct navigation and will increase Ask's reach by 145 million unduplicated users (or 11 percent). Ask is saying this will make it the ninth most visited property online, ahead of Facebook. </p> <p><a href="http://searchengineland.com/080515-082939.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=3Cfnf3"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=3Cfnf3" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=99XOFH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=99XOFH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=tnfYmh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=tnfYmh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ZHZYTh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ZHZYTh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1Xne4h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1Xne4h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=DGH2Ih"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=DGH2Ih" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=wG1jmH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=wG1jmH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2kKCdH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2kKCdH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=wG1jmH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=wG1jmH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HQ12Oh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HQ12Oh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290906766" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290906766/080515-082939.php http://searchengineland.com/080515-082939.php Ask: Business Issues Thu, 15 May 2008 08:29:39 -0500 http://searchengineland.com/080515-082939.php Danny Sullivan <p>In about three weeks, I'll be asking Microsoft president Kevin Johnson, who oversees the Windows and Online Services division, questions relating to search as part of <a href="http://searchmarketingexpo.com/advanced/2008/full_agenda.php#2">his keynote</a> at our <a href="http://searchmarketingexpo.com/advanced/">SMX Advanced search marketing conference</a> in Seattle, June 3-4. I want your help! What questions would you like to see him address? Give me your thoughts <a href="http://sphinn.com/story/46359">in this post</a> at our Sphinn forums! And by the way, if you're thinking of coming to the show, move fast. We've only got about 60 ticket left now.</p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=YFIRml"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=YFIRml" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8eSesH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8eSesH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=0P9Tyh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=0P9Tyh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=d5ZIzh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=d5ZIzh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=I6E1ah"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=I6E1ah" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=l8V2vh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=l8V2vh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2xtmqH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2xtmqH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=hhFdnH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=hhFdnH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2xtmqH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2xtmqH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HQZC4h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HQZC4h" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290888808" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290888808/080515-082326.php http://searchengineland.com/080515-082326.php SEM Industry: Conferences Thu, 15 May 2008 08:23:26 -0500 http://searchengineland.com/080515-082326.php Danny Sullivan <p>More rumors about <a href="http://searchengineland.com/080514-065804.php"> yesterday's news</a> that Carl Icahn may want to take control of Yahoo. He apparently plans to nominate 10 directors to replace Yahoo's board later today, <a href="http://online.wsj.com/article/SB121080418563993117.html?mod=googlenews_wsj"> reports</a> the Wall Street Journal, using an unnamed source. But Microsoft might no longer be interested in Yahoo. Plus, that <a href="http://searchengineland.com/080505-071121.php">Google-Yahoo ad deal</a>? Turns out Google might be nervous that Yahoo might learn too much from it and become a threat to Google.</p> <p><a href="http://searchengineland.com/080515-072325.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=mOh6AZ"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=mOh6AZ" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=U4x4uH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=U4x4uH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=662UZh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=662UZh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=qAfehh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=qAfehh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=WH6Sch"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=WH6Sch" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=kuAC0h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=kuAC0h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=7QwajH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=7QwajH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=yXb2lH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=yXb2lH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=7QwajH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=7QwajH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8B9Eoh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8B9Eoh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290857812" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290857812/080515-072325.php http://searchengineland.com/080515-072325.php Microsoft & Yahoo Merger Thu, 15 May 2008 07:23:25 -0500 http://searchengineland.com/080515-072325.php Christine Churchill <p><a href="http://searchengineland.com/lands/small-is-beautiful.php"><img src="http://searchengineland.com/images/smallisbeautiful100.jpg" align="left" border="0" height="100" hspace="5" vspace="3" width="100"></a> One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. This arrangement is beneficial for the user because they are provided what they want and it's profitable for the company selling goods because their products are put in front of motivated buyers&mdash;so the potential for a sale is high. <p>The success of search marketing hinges on whether the keywords the searcher puts in the query box match the keywords the company has targeted in their online campaigns. If the company selling goods has properly identified the keywords a searcher might use to find products, then there is a good chance a conversion will occur. </p> <p>The process of identifying keywords is wrought with pitfalls which can reduce the effectiveness of online campaigns. Here are eight common mistakes companies make in selecting keywords for their campaigns. </p> <p><a href="http://searchengineland.com/080515-072040.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=wJJvP2"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=wJJvP2" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=iZZMdH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=iZZMdH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8XAw1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8XAw1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=maTH0h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=maTH0h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Y8GFFh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Y8GFFh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Z0yCch"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Z0yCch" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=iHAiTH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=iHAiTH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=s3KSOH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=s3KSOH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=iHAiTH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=iHAiTH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=FwW1qh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=FwW1qh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290867547" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290867547/080515-072040.php http://searchengineland.com/080515-072040.php Small Is Beautiful Thu, 15 May 2008 07:20:40 -0500 http://searchengineland.com/080515-072040.php Search Engine Land <p>This year’s <a href="http://smxlocal.com">SMX Local & Mobile</a> conference features two jam-packed days of cutting edge sessions, enlightening keynotes and stimulating networking opportunities. See the <a href="http://searchmarketingexpo.com/local/2008/agenda.php">agenda</a> here for this event, which will be held July 24-25 in San Francisco. </p> <p>SMX Local & Mobile is the only event 100% dedicated to getting internet marketers up to speed on the converging opportunities of local and mobile marketing. Immerse yourself for two-days of sessions you can’t get anywhere else, including: </p> <p><a href="http://searchengineland.com/080515-065800.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=01wmuf"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=01wmuf" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Folu5H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Folu5H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=OEaZkh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=OEaZkh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=VpUa6h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=VpUa6h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=u9eXNh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=u9eXNh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=OWhTRh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=OWhTRh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HWY4UH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HWY4UH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=eQEzbH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=eQEzbH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=HWY4UH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=HWY4UH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=z6pcqh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=z6pcqh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290867548" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290867548/080515-065800.php http://searchengineland.com/080515-065800.php SMX & SMN Alerts Thu, 15 May 2008 06:58:00 -0500 http://searchengineland.com/080515-065800.php Danny Sullivan <p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the web</p> <p><b>From Search Engine Land:</b></p> <ul> <li><b><a href="http://searchengineland.com/080514-123028.php">Google &amp; Other Search Engines Dominate Traffic Drivers To Wikipedia</a></b><br> When writing about Powerset this week, I covered how its hopes to gain Wikipedia users was complicated by the fact that Wikipedia itself gets so many people from search, rather than direct navigation. New stats (PDF) from Nielsen Online reaffirm this -- four of the five top referring sites to...</li> <li><b><a href="http://searchengineland.com/080514-121530.php">Hitwise: Google Again Hits New High; Microsoft &amp; Yahoo Again New Lows</a></b><br> Hitwise released the latest statistics for search engine share in the United States for April 2008. Google has again hit a new high, jumping up 0.65% from the prior month's high, to 68% of the US search market. Microsoft and Yahoo hit all-time lows -- though Yahoo, at least,...</li> <li><b><a href="http://searchengineland.com/080514-092247.php">Summize Gains &quot;Local&quot; Twitter Search Option</a></b><br> Summize has already turned into my preferred tool to search for what people are saying on Twitter. Now it's gained a way to see what people are twittering about near a local area. Say I want to see what's been happening in Newport Beach, California, in terms of Twitter activity....</li> <li><b><a href="http://searchengineland.com/080514-091511.php">Travel Search Engine Kango Relaunches As UpTake</a></b><br> Does the world need more travel sites and search engines? UpTake (formerly Kango) thinks so. Travel is one of the most developed and &quot;mature&quot; vertical online. It's also one of the most competitive segments. However, there's still considerable frustration in doing online travel planning notwithstanding the plethora of tools and...</li> <li><b><a href="http://searchengineland.com/080514-084604.php">Google Updates Earth Imagery &amp; Begins To Blur Faces</a></b><br> Google has announced a new earth imagery update has been pushed out to their mapping product. With that update, Google has updated their Manhattan images, which includes higher quality images, better naming of specific buildings and areas, plus Google has begun blurring the faces of people in their street view...</li> <li><b><a href="http://searchengineland.com/080514-080552.php">Increase Online Registrations By Improving Downloadable Assets</a></b><br> Many B2B search marketing programs are designed to generate online registrations, inquiries and leads. Typically, something of value (such as a white paper, product demo, or presentation) is offered in exchange for personal contact information. Today I'll offer three tips to enhance the value of these downloadable assets and...</li> <li><b><a href="http://searchengineland.com/080514-075657.php">Are We In-House SEO Experts? Not Really... And Here's Why</a></b><br> When you hear the phrase &quot;in-house SEO expert&quot; or &quot;in-house SEO,&quot; certain things immediately flash to mind. There's the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within...</li> <li><b><a href="http://searchengineland.com/080514-065804.php">Can Icahn Or Microsoft Stop Google's &quot;Natural Monopoly&quot;</a></b><br> Reports are that Carl Icahn has acquired about 3 percent of Yahoo's shares, apparently in hopes of taking over the company. And then? Well, you know -- maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus that poison pill of a Google-Yahoo ad deal still...</li> <li><b><a href="http://searchengineland.com/080514-061409.php">Searching for &quot;Kitten Videos?&quot; Me Neither</a></b><br> A new survey from ClipBlast! about how people find video content has started a discussion about search and how it relates to entertainment content. In the survey, ClipBlast! asked 1000 online consumers if they had a preferred method for finding video content on the Web. Of those surveyed, almost...</li> <li><b><a href="http://searchengineland.com/080513-213913.php">Bidding for Dollars - Margin Dollars, That Is</a></b><br> As the competition in search becomes more sophisticated, refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future...</li> </ul> <p><b>Search News From Around The Web:</b></p> <p><strong>Applications &amp; Portal Features</strong></p> <ul> <li> <a href="http://www.allfacebook.com/2008/05/breaking-facebook-to-launch-jabberxmpp-support/"> Breaking: Facebook to Launch Jabber/XMPP Support for Chat</a>, Allfacebook</li> <li> <a href="http://www.techcrunch.com/2008/05/13/zoho-no-longer-requires-accounts-sign-in-with-yahoo-or-google-ids/"> Zoho No Longer Requires Accounts. Sign In With Your Yahoo Or Google ID</a>, TechCrunch</li> <li><a href="http://blogs.zdnet.com/Google/?p=1043">Google accidentally enables ratings on some Blogger accounts</a>, ZDNet Googling Google</li> </ul> <p><strong>Business Issues</strong></p> <ul> <li><a href="http://www.google.com/intl/en/press/pressrel/ir_20080513.html"> Google to Present at the NASDAQ OMX 21st Investor Program</a>, Google</li> <li> <a href="http://uk.reuters.com/article/internetNews/idUKN0841778920080512"> Google founders have grown up</a>, Reuters</li> <li> <a href="http://online.wsj.com/article/SB121071287521389429.html?mod=googlenews_wsj"> IAC, Liberty Resolve Legal Dispute</a>, Wall Street Journal</li> <li> <a href="http://www.boston.com/business/technology/articles/2008/05/14/mass_figures_large_in_googles_game_plan/"> Mass. figures large in Google's game plan </a>, Boston Globe</li> <li><a href="http://searchenginewatch.com/showPage.html?page=3629487">Google's Superiority Complex</a>, Search Engine Watch</li> </ul> <ul> </ul> <p><strong>Local, Maps &amp; Mobile</strong></p> <ul> <li> <a href="http://www.techcrunch.com/2008/05/13/google-maps-adds-more-wikipedia-entries-and-geo-coded-photos/"> Google Maps Adds More: Wikipedia Entries and Geo-Coded Photos</a>, TechCrunch</li> <li> <a href="http://www.techcrunch.com/2008/05/13/opentable-ranks-restaurants-guarantees-no-fake-reviews/"> OpenTable Ranks Restaurants, Guarantees No Fake Reviews</a>, TechCrunch</li> <li> <a href="http://blumenthals.com/blog/2008/05/13/rebranding-your-business-for-fun-and-profit-in-maps/"> Rebranding your business for fun and profit in Maps</a>, Mike Blumenthal</li> <li><a href="http://uk.reuters.com/article/UK_HOTSTOCKS/idUKWNAS409920080514"> Verizon Wireless joins LiMo Foundation</a>, Reuters</li> </ul> <p><strong>Paid Search &amp; Contextual</strong></p> <ul> <li> <a href="http://adwordsapi.blogspot.com/2008/05/adwords-downtime-may-17-10am-2pm-pst.html"> AdWords Downtime: May 17, 10am-2pm PST</a>, AdWords API Blog</li> <li> <a href="http://adcentercommunity.com/blogs/advertiser/archive/2008/05/13/demographic-targeting-is-it-right-for-you.aspx"> Demographic Targeting - Is it right for you? </a>, adCenter Blog</li> <li><a href="http://blog.searchenginewatch.com/blog/080514-014838">Advertisers Can't Sell Hard Liquor But Google Can</a>, Search Engine Watch Blog</li> <li><a href="http://www.seobook.com/yahoo-click-arbitrage">How Click Arbitrage &amp; Dirty Ad Syndication Killed Yahoo! Search Marketing</a>, SEO Book</li> <li><a href="http://searchenginewatch.com/showPage.html?page=3629482"> Emotional Motivators in Landing Page Optimization</a>, Search Engine Watch</li> <li><a href="http://www.seroundtable.com/archives/017130.html">The Display URL May Impact Your Google AdWords Quality Score</a>, Search Engine Roundtable</li> </ul> <p><strong>Searching</strong></p> <ul> <li> <a href="http://googleblog.blogspot.com/2008/05/looking-towards-ipv6.html"> Looking towards IPv6</a>, Official Google Blog</li> <li> <a href="http://googlenewsblog.blogspot.com/2008/05/keeping-good-news-stories-together-just.html"> Keeping good news stories together: just part of what it means to work on Google News</a>, Google News Blog</li> <li> <a href="http://www.searchenginejournal.com/how-might-the-machine-understand-text-relevance/6879/"> How Might the Machine Understand Text Relevance</a>, Search Engine Journal</li> <li><a href="http://blogoscoped.com/archive/2008-05-14-n61.html">Google China Homepage Links to Earthquake Information</a>, Google Blogoscoped</li> <li><a href="http://blog.searchenginewatch.com/blog/080514-100043">Student Searches: The Top 15 Searches for the K-12 Set</a>, Search Engine Watch Blog</li> <li> <a href="http://www.seomoz.org/blog/what-is-acceptable-for-people-search-engines"> What Is Acceptable For &quot;People Search Engines?&quot;</a>, SEOmoz</li> <li> <a href="http://endlessplain.com/2008/05/14/youtube-video-listed-multiple-times-in-same-serp/"> YouTube Video Listed Multiple Times in same SERP</a>, endlessplain.com</li> </ul> <p><strong>SEM Industry</strong></p> <ul> <li><a href="http://blog.searchenginewatch.com/blog/080514-081844">Search Engine Watch Forums Names Chris Boggs Associate Editor</a>, Search Engine Watch Blog</li> <li> <a href="http://www.shoemoney.com/2008/05/14/what-is-the-definition-of-seo/"> What Is The Definition Of SEO?</a>, ShoeMoney</li> </ul> <p><strong>SEO &amp; SEM</strong></p> <ul> <li> <a href="http://www.stonetemple.com/articles/interview-andrew-tomkins.shtml"> Eric Enge Interviews Yahoo's Chief Scientist, Andrew Tomkins</a>, Stone Temple</li> <li><a href="http://www.seroundtable.com/archives/017131.html">Can Links From Porn Sites Hurt Your Search Rankings?</a>, Search Engine Roundtable</li> <li><a href="http://www.seroundtable.com/archives/017129.html">Does Google Index Content in &quot;The Cloud&quot; (Amazon S3, etc)</a>, Search Engine Roundtable</li> <li><a href="http://www.seroundtable.com/archives/017128.html">In 2008, Is The NoArchive Tag a Red Flag in SEO?</a>, Search Engine Roundtable</li> </ul> <p><strong>Social Media</strong></p> <ul> <li> <a href="http://www.readwriteweb.com/archives/comscore_yahoo_buzz_digg.php"> comScore: Yahoo! Buzz Overtakes Digg in April</a>, Read/Write Web</li> <li><a href="http://www.doshdosh.com/how-to-get-more-twitter-followers/">How to Get More Twitter Followers: Some Methods That Work</a>, Dosh Dosh</li> <li> <a href="http://www.viperchill.com/blog/a-new-wave-of-reputation-management-issues/"> A New Wave of Reputation Management Issues</a>, ViperChill</li> <li> <a href="http://www.techcrunch.com/2008/05/13/friendfeedlinks-a-memetracker-for-friendfeed/"> FriendFeedLinks: A Memetracker For FriendFeed</a>, TechCrunch</li> </ul> <p><strong>Video, Music &amp; Image Search</strong></p> <ul> <li> <a href="http://www.alleyinsider.com/2008/5/youtube_s_goog_secret_ad_plan_revealed_buzz_targeting_"> YouTube's (GOOG) Secret Ad Plan Revealed: 'Buzz Targeting'</a>, Silicon Alley Insider</li> </ul> <p><strong>Web Analytics</strong></p> <ul> <li> <a href="http://www.blogstorm.co.uk/google-analytics-loses-a-weeks-e-commerce-data/"> Google Analytics loses a weeks e-commerce data</a>, BlogStorm</li> </ul> <p><strong>Other Items</strong></p> <ul> <li> <a href="http://blog.seoptimise.com/2008/05/search-and-searchability.html"> Search and Searchability</a>, SEOptimise</li> <li><a href="http://blogoscoped.com/archive/2008-05-14-n58.html">Top Third-Party Results for &quot;Google&quot;</a>, Google Blogoscoped</li> <li><a href="http://dailysearchcast.com/080514-135555.html">Podcast: Google Brain Drain? Twitter Faster Than USGS? Auction Rant! Telescope Tears </a>, Daily SearchCast</li> </ul> <p><b>Recent Hot Items From <a href="http://sphinn.com/">Sphinn</a>, Our Social News Sharing Site:</b></p> <ul> <li><a href="http://sphinn.com/story/45942">Website Architecture Questions Answered</a></li> <li><a href="http://sphinn.com/story/45944">An Embarrassment of Dead Link Riches</a></li> <li><a href="http://sphinn.com/story/45934">5 Tools for Keyword Brainstorming</a></li> <li><a href="http://sphinn.com/story/45797">Simple Block Segmentation Analysis</a></li> <li><a href="http://sphinn.com/story/46036">How to Get More Twitter Followers</a></li> <li><a href="http://sphinn.com/story/45959">Small Business Owners Need Twitter and LinkedIn</a></li> <li><a href="http://sphinn.com/story/45999">10 Steps for Digg Success When You're the Villain</a></li> <li><a href="http://sphinn.com/story/45880">SEO Plugins for Wordpress Part II</a></li> <li><a href="http://sphinn.com/story/45953">The Risks of Outsourcing Online Reputation Management</a></li> <li><a href="http://sphinn.com/story/45814">Has Sphinn Traffic Increased?</a></li> <li><a href="http://sphinn.com/story/45676">Cheap SEO: it’s about quality, not price</a></li> </ul> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=S0HLu2"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=S0HLu2" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=f5eGTH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=f5eGTH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=wShrQh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=wShrQh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=qmMEsh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=qmMEsh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2c7Zth"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2c7Zth" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=vVPB1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=vVPB1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=0KuBnH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=0KuBnH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=GGK2YH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=GGK2YH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=0KuBnH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=0KuBnH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8eh8ph"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8eh8ph" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290382789" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290382789/080514-152356.php http://searchengineland.com/080514-152356.php SearchCap Wed, 14 May 2008 15:23:56 -0500 http://searchengineland.com/080514-152356.php Danny Sullivan <p>When <a href="http://searchengineland.com/080512-000100.php">writing about Powerset this week</a>, I covered how its hopes to gain Wikipedia users was complicated by the fact that Wikipedia itself gets so many people from search, rather than direct navigation. <a href="http://www.nielsen-netratings.com/pr/pr_080514.pdf">New stats</a> (PDF) from Nielsen Online reaffirm this -- four of the five top referring sites to Wikipedia are search engines, with Google by far the leader.</p> <p><a href="http://searchengineland.com/080514-123028.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=yLPsf4"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=yLPsf4" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bBxnCH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bBxnCH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=oEKnnh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=oEKnnh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=pvKqOh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=pvKqOh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=rNhHNh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=rNhHNh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=QVTXJh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=QVTXJh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=5ccRZH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=5ccRZH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=PBVLqH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=PBVLqH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=5ccRZH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=5ccRZH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=KLoVBh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=KLoVBh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290278125" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290278125/080514-123028.php http://searchengineland.com/080514-123028.php Stats: Popularity Wed, 14 May 2008 12:30:28 -0500 http://searchengineland.com/080514-123028.php Danny Sullivan <p><a href="http://www.flickr.com/photos/searchengineland/2491888563/" title="Hitwise: April 2008 US Search Share by search-engine-land, on Flickr"> <img src="http://farm3.static.flickr.com/2012/2491888563_d05d626000.jpg" width="500" height="310" alt="Hitwise: April 2008 US Search Share" border="0" /></a></p> <p>Hitwise <a href="http://www.hitwise.com/press-center/hitwiseHS2004/google-receives-us-searches.php"> released</a> the latest statistics for search engine share in the United States for April 2008. Google has again hit a new high, jumping up 0.65% from the <a href="http://searchengineland.com/080414-135322.php">prior month's high</a>, to 68% of the US search market. Microsoft and Yahoo hit all-time lows -- though Yahoo, at least, only drops by 0.1% further from its low last month. Microsoft dropped about 0.4%. Highs are based on data going back to August 2006.</p> <p><a href="http://searchengineland.com/080514-121530.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=s7of5g"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=s7of5g" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=VXejwH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=VXejwH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=AOpByh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=AOpByh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=UX6Ruh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=UX6Ruh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=4OJlJh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=4OJlJh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ljr8uh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ljr8uh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=FefvKH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=FefvKH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=o4bdhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=o4bdhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=FefvKH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=FefvKH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8VtB7h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8VtB7h" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290268563" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290268563/080514-121530.php http://searchengineland.com/080514-121530.php Stats: Hitwise Wed, 14 May 2008 12:15:30 -0500 http://searchengineland.com/080514-121530.php Danny Sullivan <p><a href="http://summize.com/">Summize</a> has already turned into my preferred tool to search for what people are saying on Twitter. Now it's gained a way to see what people are twittering about near a local area. </p> <p>Say I want to see what's been happening in Newport Beach, California, in terms of Twitter activity. To do a local search, I hit the advanced search <a href="http://summize.com/advanced">page</a>, put [newport beach] into the Places box and got back what people in the area <a href="http://summize.com/search?q=&ands=&phrase=&ors=&nots=&tag=&lang=all&from=&to=&ref=&near=newport+beach&within=15&units=mi&since=&until=&rpp=15"> are saying</a>. </p> <p><a href="http://searchengineland.com/080514-092247.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=xuujSF"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=xuujSF" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=wka9wH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=wka9wH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Q0mBkh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Q0mBkh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=9dqJUh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=9dqJUh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=YQb0Oh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=YQb0Oh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=BImU7h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=BImU7h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=JYbBhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=JYbBhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2p1MZH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2p1MZH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=JYbBhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=JYbBhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=caIKYh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=caIKYh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290170604" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290170604/080514-092247.php http://searchengineland.com/080514-092247.php Social Media Marketing: Twitter Wed, 14 May 2008 09:22:47 -0500 http://searchengineland.com/080514-092247.php Greg Sterling <p>Does the world need more travel sites and search engines? <a href="http://UpTake.com">UpTake</a> (formerly Kango) thinks so. Travel is one of the most developed and "mature" vertical online. It's also one of the most competitive segments. However, there's still considerable frustration in doing online travel planning notwithstanding the plethora of tools and sites out there -- or perhaps precisely because there are so many. </p> <p><a href="http://searchengineland.com/080514-091511.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=TLGQB9"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=TLGQB9" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=1e0WdH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=1e0WdH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=AvMeoh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=AvMeoh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=N2swTh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=N2swTh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=tdahFh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=tdahFh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=JDLJQh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=JDLJQh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=zsV3zH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=zsV3zH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=r5W0qH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=r5W0qH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=zsV3zH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=zsV3zH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Z1gesh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Z1gesh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290193898" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290193898/080514-091511.php http://searchengineland.com/080514-091511.php Search Engines: Travel Search Engines Wed, 14 May 2008 09:15:11 -0500 http://searchengineland.com/080514-091511.php Barry Schwartz <p>Google has <A href="http://google-latlong.blogspot.com/2008/05/where-in-world-is.html">announced</A> a new earth imagery update has been pushed out to their mapping product. With that update, Google has <a href="http://google-latlong.blogspot.com/2008/05/street-view-revisits-manhattan.html">updated their Manhattan</a> images, which includes higher quality images, better naming of specific buildings and areas, plus Google has begun blurring the faces of people in their street view images.</p> <p>The "new face-blurring technology" has been implemented within the new Manhattan images on Google Maps. Here is a picture of one image that has blurred faces:</p> <p><a href="http://searchengineland.com/080514-084604.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=I3SmZZ"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=I3SmZZ" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=JIOF2H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=JIOF2H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=J1fvZh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=J1fvZh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=xFz0Oh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=xFz0Oh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=D9aGzh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=D9aGzh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=w2LCZh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=w2LCZh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bE8DhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bE8DhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Y8Lo5H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Y8Lo5H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bE8DhH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bE8DhH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=k0FNAh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=k0FNAh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290153268" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290153268/080514-084604.php http://searchengineland.com/080514-084604.php Google: Maps & Local Wed, 14 May 2008 08:46:04 -0500 http://searchengineland.com/080514-084604.php Patricia Hursh <p><a href="http://searchengineland.com/lands/strictly-business.php"><img border="0" src="http://searchengineland.com/images/strictlybusiness100.jpg" alt="Strictly Business - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="100" height="100"></a> Many B2B search marketing programs are designed to generate online registrations, inquiries and leads. Typically, something of value (such as a white paper, product demo, or presentation) is offered in exchange for personal contact information. Today I'll offer three tips to enhance the value of these downloadable assets and generate more online registrations. <p><a href="http://searchengineland.com/080514-080552.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=k45Gsj"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=k45Gsj" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=sZqkUH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=sZqkUH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=XDys5h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=XDys5h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2UjDxh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2UjDxh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=x5sBWh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=x5sBWh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=jLgUPh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=jLgUPh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=h4ue2H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=h4ue2H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=hbG3EH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=hbG3EH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=h4ue2H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=h4ue2H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=tYWOCh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=tYWOCh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290132988" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290132988/080514-080552.php http://searchengineland.com/080514-080552.php Strictly Business Wed, 14 May 2008 08:05:52 -0500 http://searchengineland.com/080514-080552.php Duane Forrester <p><a href="http://searchengineland.com/lands/in-house.php"><img border="0" src="http://searchengineland.com/images/inhouse100.jpg" alt="In House - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="100" height="100"></a> When you hear the phrase "in-house SEO expert" or "in-house SEO," certain things immediately flash to mind. There's the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. <p>Add to this the ability to take a site from dud to stud in a matter of months with proper, well executed SEO plans, and being an "in-house SEO expert" sounds pretty good. </p> <p><a href="http://searchengineland.com/080514-075657.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=FUzAor"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=FUzAor" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=C0XfkH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=C0XfkH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=kHqdPh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=kHqdPh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=glYA1h"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=glYA1h" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=753IXh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=753IXh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2aSQNh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2aSQNh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ijNngH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ijNngH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Lr2WsH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Lr2WsH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=ijNngH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=ijNngH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=teFkgh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=teFkgh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290124856" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290124856/080514-075657.php http://searchengineland.com/080514-075657.php In House Wed, 14 May 2008 07:56:57 -0500 http://searchengineland.com/080514-075657.php Danny Sullivan <p>Reports are that Carl Icahn has acquired about 3 percent of Yahoo's shares, apparently in hopes of taking over the company. And then? Well, you know -- maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus that <a href="http://searchengineland.com/080504-104940.php">poison pill of a Google-Yahoo ad deal</a> still lurks out there. More below, along with a mini-rant on why people ought to back off Yahoo as a loser, whether Google's &quot;won&quot; the search wars and why Microsoft ought to drop the entire &quot;long term game&quot; spiel about competing in the search wars.</p> <p><a href="http://searchengineland.com/080514-065804.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=EnYYOB"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=EnYYOB" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=19hjRH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=19hjRH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=AEx7Eh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=AEx7Eh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=n2M4gh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=n2M4gh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=qHCrhh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=qHCrhh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=zyqZOh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=zyqZOh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=aR9qRH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=aR9qRH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=NrpF1H"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=NrpF1H" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=aR9qRH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=aR9qRH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=4igsQh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=4igsQh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290096804" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290096804/080514-065804.php http://searchengineland.com/080514-065804.php Google: Business Issues Wed, 14 May 2008 06:58:04 -0500 http://searchengineland.com/080514-065804.php Sherwood Stranieri <p><a href="http://searchengineland.com/lands/video-search.php"><img border="0" src="http://searchengineland.com/images/videosearch100.jpg" alt="Video Search - A Column From Search Engine Land" align="left" hspace="5" vspace="3" width="100" height="100"></a> A new survey from <a href="http://www.businesswire.com/portal/site/home/news/sections/?ndmViewId=news_view&newsLang=en&newsId=20080422005567">ClipBlast!</a> about how people find video content has started a discussion about search and how it relates to entertainment content. In the survey, ClipBlast! asked 1000 online consumers if they had a preferred method for finding video content on the Web. <p>Of those surveyed, almost half had no preferred method, indicating that many consumers either have limited experience with online video, or possibly no experience they could recall. So while YouTube has exploded in popularity, and broadband adoption continues to climb, many consumers simply lack familiarity with this space.</p> <p>Of the respondents that did have a preferred method, the breakout is quite interesting:</p> <p><a href="http://searchengineland.com/080514-061409.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=hGyUMc"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=hGyUMc" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=dRMKsH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=dRMKsH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=YQB0Fh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=YQB0Fh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=toTZWh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=toTZWh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=8wA6Gh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=8wA6Gh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=2mbOth"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=2mbOth" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=rrwkzH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=rrwkzH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=WDYjKH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=WDYjKH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=rrwkzH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=rrwkzH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=4qYbdh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=4qYbdh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/290075062" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/290075062/080514-061409.php http://searchengineland.com/080514-061409.php Video Search Wed, 14 May 2008 06:14:09 -0500 http://searchengineland.com/080514-061409.php George Michie <p><a href="http://searchengineland.com/lands/paid-search.php"> <img src="http://searchengineland.com/images/paidsearch100.jpg" alt="Paid Search - A Column From Search Engine Land" align="left" border="0" height="100" hspace="5" vspace="3" width="100"></a> As the competition in search becomes more sophisticated, refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. <p>Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future orders will drive the profit, others see search as a means of spreading the brand message. </p> <p>Whatever your objective, you're more likely to reach it the more tightly your success metric jibes with the real value of the traffic driven.</p> <p><a href="http://searchengineland.com/080513-213913.php">Click to continue reading...</a></p> <p><a href="http://feeds.searchengineland.com/~a/searchengineland?a=hrXPtT"><img src="http://feeds.searchengineland.com/~a/searchengineland?i=hrXPtT" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=tfBOrH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=tfBOrH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=yWceEh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=yWceEh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=oO2vCh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=oO2vCh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=6py1yh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=6py1yh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=627zVh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=627zVh" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bOYQHH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bOYQHH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=uxsJQH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=uxsJQH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=bOYQHH"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=bOYQHH" border="0"></img></a> <a href="http://feeds.searchengineland.com/~f/searchengineland?a=Aochdh"><img src="http://feeds.searchengineland.com/~f/searchengineland?i=Aochdh" border="0"></img></a> </div><img src="http://feeds.searchengineland.com/~r/searchengineland/~4/289852271" height="1" width="1"/> http://feeds.searchengineland.com/~r/searchengineland/~3/289852271/080513-213913.php http://searchengineland.com/080513-213913.php Paid Search Tue, 13 May 2008 21:39:13 -0500 http://searchengineland.com/080513-213913.php Barry Schwartz <p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the web</p> <p><b>From Search Engine Land:</b></p> <ul> <li> <b> <a href="http://searchengineland.com/080513-164948.php">10 Steps for Digg Success When You're the Villain</a></b><br> If you're using Digg as a linkbaiting tool then you're perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you're the bad guy. Even though good linkbait provides value to the community (because who doesn't like remarkable content?), if they...</li> <li> <b> <a href="http://searchengineland.com/080513-160001.php">del.icio.us Extension For Internet Explorer Adds Firefox Features</a></b><br>The Delicious Blog announced the release of a new beta version of the del.icio.us bookmarks extension for Internet Explorer. The new version helps the IE version catch up with the Firefox version, which was released on April 30th....</li> <li> <b> <a href="http://searchengineland.com/080513-141609.php">Google Incorporates Geodata In API, Partners With ESRI, Yahoo Introduces "Internet Location Platform"</a></b><br>Google's John Hanke keynoted the Where 2.0 conference this morning and discussed the development and evolution of the "geoweb." But he also announced that KML files (now a public standard) and GeoRSS data (I believe) being indexed by Google are now going to be available to third parties via the...</li> <li> <b> <a href="http://searchengineland.com/080513-104219.php">EveryScape Improves, Beefs Up Community Strategy</a></b><br>Google and Microsoft have invested huge sums in their competitive mapping platforms. Yahoo, for its part, opted out of that arms race some time ago. But independent EveryScape is building an interesting alternative platform and destination. Today at the Where 2.0 conference, the company announced upgraded site features and a...</li> <li> <b> <a href="http://searchengineland.com/080513-104026.php">An Embarrassment Of Dead Link Riches</a></b><br> Sometimes link building is more difficult and painful than a root canal, and sometimes it's so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links you are requesting, yet...</li> <li> <b> <a href="http://searchengineland.com/080513-083548.php">More Than Half Of Yahoo's Paid Search Clicks Come From Partners</a></b><br>Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites....</li> <li> <b> <a href="http://searchengineland.com/080513-082932.php">Fortune On Google's Challenges: Employee Retention, Innovation, Maintaining Its Culture</a></b><br>There's a famous B.B. King blues tune called "The Thrill Is Gone." I was recently on the phone with a Google employee (director level) who was expressing that very sentiment about his experience there. I was surprised to hear that from this particular individual. However, Google has seen some high...</li> <li> <b> <a href="http://searchengineland.com/080513-080745.php">Microsoft's Worldwide Telescope Application Blasts Onto The Desktop</a></b><br>Microsoft has launched (an appropriate metaphor this time) its Worldwide Telescope desktop application. You must download the software, but then you're treated to a beautiful array of images and "guided tours" of the cosmos (see screenshots below). Intended for science education, "Worldwide Telescope stitches together terabytes of high-resolution images of...</li> <li> <b> <a href="http://searchengineland.com/080513-080033.php">Search Illustrated: How A Search Engine Determines Duplicate Content</a></b><br> With so much good content on the web, it's inevitable that the same information will be displayed many times over. Whether it's a blog post pointing to good statistics, an RSS feed pulled into a complementary site, or blatantly copied material, duplicate content can be an issue. This week's...</li> <li> <b> <a href="http://searchengineland.com/080513-064022.php">Funny Microsoft Live Search TV Ads That Should Be Aired</a></b><br>Two weeks ago, I attended a Microsoft event in London to talk about its progress in search. One of the highlights were these fake, hokey TV ads they showed us in between breaks. I loved them. They're especially funny if you know Britain, but anyone should get a chuckle out...</li> </ul> <p><b>Search News Fr