SearchCap: Daily Search Engine News Recap http://searchengineland.com SearchCap is a daily recap of search engine news. Subscribe, and at the end of each business day, you'll get a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web. Sat, 21 Nov 2009 03:30:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://searchengineland.com/http://searchengineland.com/images/sel-logo-144.jpgSearch Engine LandSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with inclue!Subscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIX SearchCap: The Day In Search, November 20, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/cc5YWij7j9E/searchcap-november-20-2009-30271 http://searchengineland.com/searchcap-november-20-2009-30271#comments Fri, 20 Nov 2009 22:13:12 +0000 Matt McGee http://searchengineland.com/?p=30271

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5K

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. [...]

  • Google Appears To Be Testing New Local AdWords Presentation

    Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: [...]

  • Search Ad Keyword Lawsuit, Now Over Privacy

    We have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a [...]

  • Practical Tips To Prepare For Cyber Monday & Beyond

    Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: [...]

  • Google’s News Experiments & The Quest To Solve The “Read State” Issue

    Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business [...]

  • Jedi Metrics: How To Prepare For SEO Growth

    Powerful the force is in you! You’re overcoming resistance to your SEO efforts. But preparing for growth requires looking within. Learn how Keyword Reach and Page Yield metrics can help you set good baselines and direct your SEO campaigns for maximum effect.

  • Understanding Orienting Search Behaviors For SEO & Conversions

    Website owners and search professionals alike often overlook finding behaviors after a searcher clicks on a link to a website from a search engine results page (SERP). One of those finding behaviors is called orientation or orienting. Orientation is a search behavior that no SEO professional, search engine advertiser, or website owner should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.

  • Google Builds Out A National Real Estate Search Engine

    While the National Association of REALTORS® is planning to launch its own national property database sometime next year, Google seems to have just stolen the NAR’s thunder. How? By rolling out individual “place pages” for every property that’s listed in Google Maps. Like this one for a home in Seattle: [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-november-20-2009-30271/feed 0 http://searchengineland.com/searchcap-november-20-2009-30271 SearchCap: The Day In Search, November 19, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/UQSLWHcyplw/searchcap-the-day-in-search-november-19-2009-30214 http://searchengineland.com/searchcap-the-day-in-search-november-19-2009-30214#comments Thu, 19 Nov 2009 22:00:27 +0000 Barry Schwartz http://searchengineland.com/?p=30214

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google News For iPhone Gets Redesign

    The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more like the desktop version of Google News with minor changes to make it fit better on the smart phone screens. The new design has more stories and images, [...]

  • Yahoo Brings ‘Real Time’ Updates To News Shortcut

    Yahoo has enhanced its News shortcut with real-time feeds and updates. The idea is to make the News Shortcut more current and more social with Twitter content in the form of videos, photos and tweets. The new shortcut has a horizontal tabbed interface that offers access to each category of information (see screens below). According [...]

  • Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature

    Sometime later today, a small number of Google users will see a new look to Google’s Search Options feature. If all goes well, the cleaner display may be launched across Google after the New Year. And it’s all because Google’s vice president of search product and user experience Marissa Mayer doesn’t like [...]

  • Google Removes Offensive Obama Image; Was It Justified?

    Saying the host site was serving malware to users, Google has removed a controversial photo of First Lady Michelle Obama from Google Image Search. The site itself, however, remains listed in Google web search results without any visible malware warning. Welcome to the murky world of free speech, politics, and Google. It began last week, when Search [...]

  • Liveblogging The Google Chrome OS Press Conference

    Something’s up with Google’s Chrome operating system. Don’t know what, but we’ll all know soon as a press conference begins at 10AM Pacific. I’m coming at your live from the Googleplex. Buckle up, and we’ll see what’s happening. You can also watch from home. Webcast info is here. There will also be related coverage developing at [...]

  • Google Writes On Mobile Site SEO Concerns & Techniques

    The Google Webmaster Central blog has two excellent write ups on mobile SEO concerns and techniques. One is named Help Google index your mobile site and the other is named Running desktop and mobile versions of your site. The reason for the two different articles is that often webmasters consider smart phone enabled sites as [...]

  • What Are You TALKING About?

    Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier to go where the conversation is than it is to create [...]

  • SMB Online Visibility In 2nd Tier Cities

    A lot of statistical data and analysis is published about SMB online activity in the top US markets, often leaving out many of the tier two cities. In this post, I will share some data on the online visibility of local businesses in Columbus, Ohio. With a population of some 750K, Columbus and its surrounding [...]

  • Microsoft-Yahoo Search Deal On Track For Completion

    According to AllThingsD the MicroHoo search deal is nearing completion and “definitive agreement” status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties’ 8-K filing with [...]

  • Google AdSense Adds Gold Stars To Ads

    This morning, I reported on and noticed yellow stars on Google AdSense ads — these ads were named “featured ads.” I honestly didn’t believe it. I thought maybe this was some type of AdSense hack that placed gold stars on the ads. I just received confirmation from a Google representative that these ads [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-november-19-2009-30214/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-19-2009-30214 SearchCap: The Day In Search, November 18, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/PJxFAVBaPzw/searchcap-the-day-in-search-november-18-2009-30115 http://searchengineland.com/searchcap-the-day-in-search-november-18-2009-30115#comments Wed, 18 Nov 2009 22:20:42 +0000 Barry Schwartz http://searchengineland.com/?p=30115

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • NAR Changes Its Mind: Google Is Not A Scraper Site

    Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows real estate professionals to have their sites — including home listings that belong to others — indexed by search engines. The controversy reached a peak this year when the NAR agreed with a local decision [...]

  • Google Showing Breadcrumb Navigation In Search Results

    Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results.

    Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that each [...]

  • comScore: Google Breaks 65% Market Share But Did Bing Grow Share?

    comScore released their October 2009 search share numbers and Google has broke 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month. Nielsen also release their October 2009 [...]

  • Ask Making A Bigger Bet On “Social Search” Or Q&A

    If you’re the number four search engine in a market that is looking like it’s going to be about two (maybe three) players in the long run, what do you do? If you’re Barry Diller and running the parent company of Ask, the search engine in question, you’re potentially looking at selling, with Microsoft as [...]

  • 10 Years Ago: The First Search Marketing Conference, A Retrospective

    Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to [...]

  • Flying Solo: The One-Person In-House SEO Team

    As in an-house SEO specialist, you may well find yourself solely responsible for your company’s search engine marketing. It is not uncommon for an organization to limit their human investment in SEO to a single individual, particularly for new web ventures or where existing search marketing efforts are just being brought in-house. The challenge facing [...]

  • Yahoo Discontinues “Go”, A GPhone Finally Cometh?

    Yahoo has decided to discontinue its “Go” mobile app. Go was originally part of a larger “three screen” strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a “Yahoo for [...]

  • B2B Blogging: Short-Term Brains Or Long-Term Gains?

    Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after success stories involving other social media (e.g., Twitter) used to drive high amounts of immediate, short-term traffic to a business blog. Many times, these people are so eager to [...]

  • Achieving Paid Search Balance: 3 Reasons To Invest In Non-Branded Terms

    Managing your health requires achieving a balance between diet and exercise. In the same way, a healthy paid search campaign requires achieving a balance between branded and non-branded spending. Working together, the two create an optimal mix that will help you achieve the best results possible. Why balance matters Given branded terms’ reputation for delivering ROI, [...]

  • Behavioral Targeting: Creating A Unique Experience For Each Visitor

    Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-november-18-2009-30115/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-18-2009-30115 SearchCap: The Day In Search, November 17, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/-1VTnaEtvEw/searchcap-the-day-in-search-november-17-2009-30034 http://searchengineland.com/searchcap-the-day-in-search-november-17-2009-30034#comments Tue, 17 Nov 2009 22:01:07 +0000 Barry Schwartz http://searchengineland.com/?p=30034

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 21 Link Builders Share Advanced Link Building Queries

    Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their [...]

  • Google Image Swirl: A New Way To Browse For Similar Images

    The newest addition to Google Labs is a mashup of Google Images, Google Similar Images and the visual query refinement tool, The Google Wonder Wheel. Called Google Image Swirl, the new tool clusters similar images based on characteristics found in both the text surrounding images, as well as using some of the visual analysis techniques [...]

  • Social Ratings: Scaled Ratings Vs. Booleans

    For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not. Scaled ratings Historically, stars [...]

  • 6 Ways Local Domains Crush Dot Coms In International SEO

    Local domains are a winner in international SEO – here are 6 reasons why they show a clean pair of heels to dot coms. And a few tips to watch out for as far as SEOs becoming enchanted with the tempting charms of the dot com and leaving the narrow path to success.

  • Google AdWords To Step Up Account Disabling & Improve Communication Process

    Back in October I reported on Google mass banning AdWords advertisers, unfortunately then, the feedback from Google on the reason was very limited. Today, I spoke with Nick Fox, Google’s Business Product Management Director for AdWords, about new changes taking place today and tomorrow related to advertiser bans. Starting tonight, Google will begin permanently banning [...]

  • Google Earth iPhone App 2.0 Available Soon

    A new version of Google Earth for the iPhone is due soon, and among its new features is one with a personal touch: the ability to see maps you’ve created and/or saved in Google Maps. To make this happen, the new Google Earth iPhone app will add the ability to login to your Google account [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-november-17-2009-30034/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-17-2009-30034 SearchCap: The Day In Search, November 16, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/cwVMTXb9980/searchcap-the-day-in-search-november-16-2009-29969 http://searchengineland.com/searchcap-the-day-in-search-november-16-2009-29969#comments Mon, 16 Nov 2009 22:01:47 +0000 Barry Schwartz http://searchengineland.com/?p=29969

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines?

    Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back from the most unlikeliest of sources: Google. Below, a look at the experiment plus reexamining the FTC’s guidelines about disclosing paid ads. Does saying “Promoted Videos” on YouTube rather than “Sponsored Videos” meet these? For those [...]

  • Attribution Wars: A Plea For Small-e Enlightenment (Part 2)

    Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital marketers, munching on Pez, and screaming at the unfortunate Fortune 500 brand CEO who made the mistake of visiting this digital agency’s hip warehouse space conveniently located just steps [...]

  • Two Special Training Workshops Offered at SMX West

    In-House SEM Exchange and Bruce Clay’s SEO Training Will Run March 5th Join us for workshops that take a deep dive on search engine optimization (SEO) or issues confronting in-house SEM professionals at Search Marketing Expo – SMX West. The seminars will be held March 5th, immediately following SMX West on March 2-4. Keep [...]

  • Bug: Google Social Search Goes Offline Temporarily

    Over the weekend, I received several emails, noticed dozens of Tweets, saw several forum posts and noticed for myself that Google Social Search experimental search feature went offline. If you have opt in to the Social Search feature at google.com/experimental you will notice an error on your Google searches that reads, “The experiment you’re trying [...]

  • Track Google Sidewiki Comments Via RSS

    Google Sidewiki launched in September, giving Google Toolbar users the ability to comment on your web site in a new way. Tracking those comments meant you had to have the Google Toolbar installed and check those comments manually. That is no longer true. The SEO Mofo blog explained how you can track Sidewiki [...]

  • Google Fast Flip About To Jump Into Google News?

    Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to “commodity” status or otherwise adversely impacts their brands. Google’s Fast Flip is a response to this in part. It offers a more “branded” and visual way to consume news and magazine content from major publishers. We [...]

  • Supporting A Global Brand Campaign With SEM, Part 2

    Last month I took a look at how to plan, budget and organize a global brand campaign with paid search. Now I’d like to walk you through the launch process and talk a little bit about how you’ll need to set your campaigns up for tracking and optimization. Hopefully my experience will serve you in [...]

  • Local-Social Search: A Powerful Marketing Channel For Small Businesses

    The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search space. For a number of years, consumers have had a collective, powerful online voice through ratings and reviews. [...]

  • Josh Cohen Of Google News On Paywalls, Partnerships & Working With Publishers

    Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be [...]

  • How To Create Brand Awareness On Facebook

    To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to [...]

  • Google Gets Water On The Moon Logo

    NASA said yesterday it had discovered water on the moon, and Google — always big on space exploration — wasted no time producing a special logo to celebrate the event. Google’s backing a contest to put a private rover on the moon. Who knows? Maybe one of those rovers will visit sources of water. And we’ll [...]

  • Revised Google Book Settlement Filed & Live Blogging The Press Call

    As expected, a revised Google Book Settlement has been filed today — about as late as possible. The agreement narrows the scope to the US, UK, Canada and Australia. It alters how revenue generated by “unclaimed works” will be handled. It formally grants retailers who license out-of-print books covered by the settlement — including Google [...]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Other Items


]]> http://searchengineland.com/searchcap-the-day-in-search-november-16-2009-29969/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-16-2009-29969 SearchCap: The Day In Search, November 13, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/xAmzkKFX9SY/searchcap-november-13-2009-29802 http://searchengineland.com/searchcap-november-13-2009-29802#comments Fri, 13 Nov 2009 22:08:08 +0000 Matt McGee http://searchengineland.com/?p=29802

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Switzerland Suing Google Over Street View

    Switzerland is taking Google to court over privacy concerns related to Google’s Street View service. The BBC reports that Swiss privacy official Hanspeter Thuer is leading the country’s case. Mr Thuer is especially concerned about people shown in sensitive locations such as hospitals, prisons or schools. He also said that the height of the camera was problematic [...]

  • Site Speed, Google’s Next Ranking Factor

    At PubCon, Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor into the algorithm. The new ranking factor has to do with how fast a site or page loads. Matt described this as one of his ‘what to expect in 2010′ bullet points in his [...]

  • Obama: Tops For “Who Is Failure” In Google

    I’d thought the googlebombs relating to “miserable failure” and “failure” had finally been defused earlier this year. Guess not. Ranking tops in Google right now, the official White House page for US President Barack Obama: [...]

  • Search In Pictures: Google X-Men, Carol Bartz Singapore, GooglePlex Blocks

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Kirkland Team Dressed Up as X-Men: [...]

  • Bing Maps Hops The Pond: Now In The UK

    You may not have known this but the Microsoft Maps experience in the UK was totally different than in the US. The former was based on multiMap, a company Microsoft acquired in 2007. Here’s what the UK experience looks like with multiMap: [...]

  • Analyzing Short & Long Keywords Using Google Analytics

    As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Broadly speaking, campaigns can fit into one of two categories: [...]

  • Feng-Gui’s Predictive Heatmaps Let Graphic Designers See Things Through Others’ Eyes

    Heat mapping tool Feng-GUI helps graphic design and conversion optimization professionals gain that much-needed distance from their work. The tool lets you upload an image and the software returns an attention heat map overlaid on the image—even without any people having seen the image! This is called predictive heat mapping. So how does it work and [...]

  • How To Use Twitter As A Content Distribution Network

    If you think social media provides value now, just wait. From a developer’s standpoint, Twitter is an exciting application because of the freedom provided through their API. A rogue hacker can download one of the many Twitter libraries, connect to the API, query for the top trending topics at that time, take and put the trending [...]

  • Day Three: PubCon Vegas 2009

    Day three is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day three coverage:[...]

  • Now Google Really Is A Phone Company, Confirms Gizmo5 Acquisition

    You saw the rumors earlier in the week and we reached out to Google for confirmation of the reported Gizmo5 acquisition. But at the time they didn’t say anything. In fact they said, “We’re always talking to various companies about various things, but we don’t comment on rumor or speculation.” It’s no longer speculation because [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-november-13-2009-29802/feed 0 http://searchengineland.com/searchcap-november-13-2009-29802 SearchCap: The Day In Search, November 12, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/I_X0i0S52LM/searchcap-the-day-in-search-november-12-2009-29742 http://searchengineland.com/searchcap-the-day-in-search-november-12-2009-29742#comments Thu, 12 Nov 2009 22:00:14 +0000 Barry Schwartz http://searchengineland.com/?p=29742

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid

    I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the hype that positions it as some amazing new essence that businesses and consumers must embrace… sorry. I acknowledge that it’s useful to have a label to refer to this concept, but is it revolutionary? [...]

  • Would Someone Please Explain To News Corp How Google Works?

    Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages. Which is frightening, since they’re being very vocal about how they’re supposedly wronged by Google. Please, someone, give them a search marketing 101 course. In the latest volley, News [...]

  • “TV Guide For The Internet” Clicker Comes Out Of Beta

    The label, “TV Guide for the internet,” doesn’t fully capture the intent or the extent of Clicker. We first wrote about the site when it appeared at the TechCrunch50 event. It was then in a closed beta. However today, a mere 58 days later, the site launches to the public with a number of new [...]

  • Yahoo Launches Mobile Site En Español

    Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming [...]

  • Google Buying Back Shares To Offset “Dilution” Effect Of AdMob Purchase

    During Google’s third quarter earnings call CEO Eric Schmidt expressed a kind of philosophical objection to corporate stock repurchase programs. But now in the wake of the $750 million acquisition of AdMob Google is going to do its first stock buy back to prevent investor dilution from the event. During the Q3 earnings call the following [...]

  • Google Upgrades Movie Search

    Google announced they have made enhancements to their movie search feature. The enhancements include:

    Detailed movie pages Genre filters New map view Enhanced movie portal page

    Here are some screen shots of the new movie results from Google:

  • Enterprise SEO: A “Plumbing” Problem

    A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to [...]

  • Day Two: PubCon Vegas 2009

    Day two is just about complete of PubCon Vegas 2009, at least the conference sessions. I thought I share many of the session coverage I found written on the various blogs throughout the day. Here is PubCon Vegas day two coverage:

    Keynote: Vegas Strip Hotel Marketing Departments, outspokenmedia.com Live from Pubcon Vegas: How do Social [...]

  • Google Upgrades Keywords Report In Webmaster Tools

    Google has announced an upgrade to the Keywords report that’s available in Webmaster Tools. The report now features a daily update of the most common keywords that Google found while crawling a web site.

    And each keyword is linked to another report that details up to “10 top pages” where the keyword was found.

    It’s a [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-november-12-2009-29742/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-12-2009-29742 SearchCap: The Day In Search, November 11, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/3UBwB_1edQc/searchcap-the-day-in-search-november-11-2009-29660 http://searchengineland.com/searchcap-the-day-in-search-november-11-2009-29660#comments Wed, 11 Nov 2009 22:53:37 +0000 Barry Schwartz http://searchengineland.com/?p=29660

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google AdWords Expands Product Ads

    Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers should see them more frequently. It is however still a beta but Google will continue to expand it over time. Here are the key features:

    Pay only for results: [...]

  • Google Adds World Bank Data To Search Results

    Not wanting to be overshadowed by today’s Bing / Walfram Alpha collaboration, Google has announced the addition of World Bank data to its search results … or, as Danny Sullivan said on Twitter, “we got structured data, too.” Google says it’s now pulling in 17 World Development Indicators from the World Bank, and uses a search [...]

  • Bing Gains Search Share In October: Experian Hitwise

    While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise.

    Google is still light years ahead of Yahoo, Bing, and Ask … but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in [...]

  • Bing Launches Wolfram Alpha Collaboration & Several New Search Features

    There’s a lot of news today coming out of Bing headquarters, perhaps most notably that the long-rumored partnership with Wolfram Alpha is finally coming to fruition. Bing’s announcement today explains that the collaboration will cover two specific areas: nutritional information and mathematics. Nutritional Data With help from Wolfram Alpha, Bing says it can now help users make smarter [...]

  • Google Adds SafeSearch Locking

    With parents and teachers in mind, Google has announced a new feature that lets users lock SafeSearch on the most strict setting. Using the new feature requires users to enter a Google account password, and when the feature is in effect, Google-colored balls will show at the top of the search results page.

    As Google explains: “Even from [...]

  • Highlighting An Old Strategy: AdWords As PR Spin Tool

    Harvard’s Nieman Journalism Lab reminds people of an old PR strategy: buying AdWords to combat negative reporting in the press. The article highlights how a trade organization (the New Zealand Seafood Industry Council) combatted a negative story in the NY Times about over fishing. When people searched on selected keywords associated with the story, trade group’s AdWords campaign [...]

  • Track Your Friends (And Yourself) With Google Latitude Location History, Alerts

    Seeking to make Latitude, Google’s location-aware friend finder, more engaging and useful the company has added location history and alerts to the service. Location Alerts, which require Location History to be enabled, tell you when friends are in the area. The system is smart enough to recognize routine places like home and work so it [...]

  • GoogMob Deal “A Watershed Moment” For Mobile Advertising

    Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been [...]

  • Google Plays It Safe With ‘09 Veterans Day Logo

    If you visit Google.com today, you will see a special logo for Veterans Day. The logo is less complex when compared to last years, where Google had to fix their Veterans Day logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air [...]

  • How To Use Google Analytics To Improve PPC Performance: Part I

    Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for search marketers to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI even as these tough economic times are shredding your budgets?

  • Protecting Your Brand On The Online Yellow Pages

    Why should you care about Online Yellow Pages when Google is most likely your primary source of traffic and ROI? The simple answer is because local search is on the rise, and with it so are opportunities for other advertisers to exploit your corporate name or brand, possibly to your detriment. Lets take a look at [...]

  • Bing Launches New Video Portal With Help From MSN

    Bing and MSN have combined to create Bing Videos, a new video portal that combines the content from MSN Videos with Bing’s search technology.

    According to today’s announcement (and more here), the new site combines videos from a variety of sources. The former MSN Videos offered original programming, as well content from the likes of MSNBC, [...]

  • PubCon Vegas ‘09 Blog Coverage

    Today was the first day of PubCon Las Vegas 2009 and the sessions are just about over. I wanted to share some of the blog coverage I found from the day that covered the sessions that took place. Here they are:

    Capitalizing on Twitter the Microblogging Revolution, outspokenmedia.com Hot Topics and Trends in the Affiliate [...]

  • Does Marissa Mayer’s “Perfect Search Engine” Already Exist In Siri?

    Recently IDG News Service asked Google’s Marissa Mayer about the “perfect search engine.” Here was the question posed: “What is the perfect search engine? If you had a magic wand and could create it, what would it look like? What would it do?” Mayer replied: “It would be a machine that could answer that question, really. [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-november-11-2009-29660/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-11-2009-29660 SearchCap: The Day In Search, November 10, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/c8t6-LG9Iu0/searchcap-the-day-in-search-november-10-2009-29540 http://searchengineland.com/searchcap-the-day-in-search-november-10-2009-29540#comments Tue, 10 Nov 2009 22:32:37 +0000 Barry Schwartz http://searchengineland.com/?p=29540

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SEM Lessons From The Fall Of The Berlin Wall

    Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.

  • Google Flu Shot Locator Shows Where To Get Vaccines Near You!

    Looking for where to get a seasonal flu shot or that hard-to-find vaccine against H1N1 swine flu? Google has a new flu shot locator that can help. When the locator loads, you many need to manually enter your location. Do so using the “Change Location” option:

    After doing your search, a red needle icon shows where to [...]

  • PPC Advertising and Geo-Targeting: SMN Webcast Thursday

    On Thursday at 1 PM EST, join Dan Soha of Five Mill Inc as he explains the ins and outs of geo-targeting, on the SMN Webcast: “PPC Advertising and Geo-Targeting.” Thanks to Marin Software for sponsoring this webcast. PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, [...]

  • Google, Bing & Yahoo Bribe Users With Free WiFi

    Who expected the search wars to open a new front involving WiFi? Google, Bing & Yahoo have each just announced free WiFi promotions of various sorts. Google, which previously said it would provide free WiFi on all Virgin America flights through early next year, is now going to provide it at 47 US airports through the [...]

  • 11 Effective, Efficient Ways To Use Limited Time To Build Links

    I visit most of the SEO forums at least once a week to keep up with what’s going on in the link building community. This past week was fairly quiet, but over on the HighRankings Forum, a thread on time management vs. link building efforts caught my eye. A webmaster wanted to know the best [...]

  • Hawaii Joins The Google Street View Union; Microsoft Updates Look Of Bing Maps, Adds Features

    Google has now added Hawaii to Street View, making it the 50th and final US state to be included in the Maps image database. You can also get these images in Google Maps for Mobile. Google launched Street View a little more than two years ago, in May 2007. Since that time there has been considerable [...]

  • Google Provides Sesame Street Logos In High-Res On 40th Anniversary

    Today marks the official 40th anniversary for Sesame Street and Google is providing some of the logos they showed on Google.com for high resolution download over here. In addition, Google said they are a supporter of the non-profit Sesame Workshop. Google has been showing logos for the past several days, leading up to the 40th [...]

  • Google AdWords Adds New Alerts & Place Pages Performance Reports

    Google AdWords announced two updates including new alerts and place pages in performance reports, let me explain both in more detail. The new alerts are designed to help you stay on top of your campaigns. In addition to the billing alerts, they added alerts for new keyword and budget ideas in the Opportunities tab. [...]

  • How To Quickly Customize Your Facebook Page To Attract More Fans

    Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite cookie cutter, so adding some simple modifications can really make a Fan Page standout and land those valuable [...]

  • Google To Deliver New “Caffeine” Search After The Holidays

    Google’s got a present for searchers and site owners. The long anticipated new Google Caffeine search index will go live soon, just after the holidays. The Google Caffeine Sandbox, where people have been invited since the summer to test Google’s next generation search infrastructure, has been closed, replaced with this “it’s coming” message: We appreciate all the [...]

  • Please Take Search Engine Land’s Audience Survey

    We’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll toss in a chance to win a ticket to Search Marketing Expo – SMX West in Santa Clara, March 2-4. SMX [...]

  • Why An Exclusive Wall Street Journal Deal Wouldn’t Help Bing

    With Rupert Murdoch talking about blocking Google, Jason Calacanis suggests that Murdoch should cut an exclusive deal with Bing. If that doesn’t kill Google, it might at least win Bing a 10% search share or more within 6 months, he argues. I suggest Jason needs a reality check. Here’s one for him. From his post today, [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-november-10-2009-29540/feed 0 http://searchengineland.com/searchcap-the-day-in-search-november-10-2009-29540 SearchCap: The Day In Search, November 9, 2009 http://feeds.searchengineland.com/~r/searchcap/~3/tKT4NOcDzaY/searchcap-november-9-2009-29459 http://searchengineland.com/searchcap-november-9-2009-29459#comments Mon, 09 Nov 2009 22:18:39 +0000 Matt McGee http://searchengineland.com/?p=29459

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google, Book Search Partners Ask For Four More Days

    Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the settlement that satisfies the recent concerns laid out by the US Justice Department and others. But instead, as the New York Times reports, they’ve asked federal judge Denny Chin for an extension until this [...]

  • Google To Murdoch: Go Ahead & Block Us

    The long-running debate over Google and its impact on newspapers and journalism took another turn today when News Corp founder Rupert Murdoch said his company may makes its sites invisible to Google, and Google fired back by saying, in essence, bring it on. It began with this interview on Australia’s Sky News (which Murdoch owns), reported [...]

  • Berlin Wall’s 20th Anniversary Can’t Beat Sesame Street For Google Logo

    It’s the 20th anniversary of the fall of the Berlin Wall. Where’s the special Google logo for that, some have wondered. There is one, but only at Google Germany. Elsewhere, it’s apparently more important to keep celebrating the 40th anniversary of Sesame Street. The Google Germany logo is shown above. At Google’s main Google.com site (which [...]

  • Google Acquires AdMob, Mobile Display Ad Company

    Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email AdMob sent their [...]

  • Marissa Mayer, Glamour Girl – Named 2009 Woman of the Year

    In addition to her skills as the well known VP of search and user experience at Google, a wardrobe including Oscar de la Renta and Armani helped land this girl from a (very) small town in Wisconsin on Glamour Magazine’s 2009 Women of the Year list. Marissa Mayer is profiled as a “visionary” in the magazine’s [...]

  • Hulk Hogan Visits Google Kirkland

    Justin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin:

  • How To Bid Profitably On Nonconverting Keywords

    Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was difficult to track the effectiveness of [...]

  • Local Newspapers Need To Embrace SEO To Survive

    It’s no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search engine optimization could really help newspapers, and here’s one tactic for how to do it.

  • Calculating The True SEO Costs Of Major Site Changes

    Your site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here’s how to estimate what kind of hit you can expect to take, and how to minimize the damage.

  • Five Ways To Amp Up Holiday Shopping Season Results

    Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them [...]

  • Business Owners: Are You Sabotaging Your Own Local Listings?

    As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. Unfortunately, this [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics


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