SearchCap: Daily Search Engine News Recap http://searchengineland.com SearchCap is a free daily recap of search engine news. Subscribe, and at the end of each business day, we'll update you with a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web. Thu, 23 May 2013 13:31:19 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://searchengineland.com/http://searchengineland.com/images/sel-logo-144.jpgSearch Engine LandSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with inclue!Subscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIX SearchCap: The Day In Search, May 22, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/U3flpG8FUb8/searchcap-the-day-in-search-may-22-2013-160614 http://searchengineland.com/searchcap-the-day-in-search-may-22-2013-160614#comments Wed, 22 May 2013 21:00:26 +0000 Barry Schwartz http://searchengineland.com/?p=160614 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta

    The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list [...]

  • Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug

    Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has severely impacted the site command. Those rumors [...]

  • 2013 Doodle 4 Google Winner Showcases Heartfelt Reunion Between A Soldier & His Daughter

    The 2013 Doodle 4 Google National winner was announced today on Google’s Official Blog. Selected out of 130,000 submissions based on the theme, “My Best Day Ever…”, the winning drawing by Sabrina Brady of Sparta, Wisconsin tells the story of being reunited with her father after his 18-month deployment as a soldier in Iraq. As [...]

  • Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)

    On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last [...]

  • Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations

    Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. [...]

  • Non-Descriptive Labeling Can Hurt Your SEO & Site Usability

    Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search [...]

  • Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement

    The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword ”Interflora” in its Google AdWords campaigns. In the European Union, Google allows [...]

  • Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities

    After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a [...]

  • Programmatic Attribution Modeling – Don’t Just Measure, Execute

    The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. [...]

  • Free Google Shopping Listings To End Worldwide July 11th

    On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run Product Listing Ads to promote their products on Google Shopping. [...]

  • 7 Principles From 7 Years Of Landing Pages

    In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the [...]

  • Google’s Impressive “Conversational Search” Goes Live On Chrome

    The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

SEM Industry

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-22-2013-160614/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-22-2013-160614 SearchCap: The Day In Search, May 21, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/O2_du5Hdf1g/searchcap-the-day-in-search-may-21-2013-160388 http://searchengineland.com/searchcap-the-day-in-search-may-21-2013-160388#comments Tue, 21 May 2013 21:01:05 +0000 Matt McGee http://searchengineland.com/?p=160388 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Where Have All The Linkers Gone? A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means that a huge number of us are now consuming our content [...]
  • Bing Ads Launches Traffic Quality Center Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections that cover terminology, network protection methods, an overview of where ads on the Yahoo! Bing network will appear, [...]
  • Hollywood Asks Google To Stop Listing Piracy Documentary, Claiming It’s Piracy Too The recently released TPB AFK: The Pirate Bay – Away from Keyboard, a documentary that sympathizes with the founders of the infamous file sharing website The Pirate Bay, has become the target of fraudulent link takedown requests from major Hollywood Studios, including Viacom, Paramount, Fox and Lionsgate. After its February release on The Pirate Bay [...]
  • New AdWords Editor Update For Enhanced Campaigns Google rolled out a new version of AdWords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns. New capabilities include: Bid adjustments for placements, topics, and audiences Mobile bid adjustments at the ad group level Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool Enter [...]
  • Google’s Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else. [...]
  • Graph Search Turns White, Looks More Like A Traditional Search Box This morning many hardcore Facebook users will be surprised when they login and look towards the iconic top blue bar. The coloring of Graph Search has been inverted and now features a bright white centered search box in the midst of the top bar. Searches still act the same and provide the same results, the coloring has [...]
  • Social Signals Are So Last Week – Use Infographics to Drive Real Leads There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching your head at the many conflicting claims out there from the marketers that [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local Search & Maps

Paid Search

Searching

SEM Industry

SEO & SEM

]]> http://searchengineland.com/searchcap-the-day-in-search-may-21-2013-160388/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-21-2013-160388 SearchCap: The Day In Search, May 20, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/ggM8cu5y_K4/searchcap-the-day-in-search-may-18-2013-160293 http://searchengineland.com/searchcap-the-day-in-search-may-18-2013-160293#comments Mon, 20 May 2013 21:02:47 +0000 Barry Schwartz http://searchengineland.com/?p=160293 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid strategies tool will be located in Shared Library. You can create a [...]
  • Google Glass Diary, Part 3: How Search Works On Google Glass There are seven voice commands built in to this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspects of [...]
  • AdWords Keyword Planner Officially Launches As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdWords accounts to access Keyword Planner. The external version of Keyword [...]
  • Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and [...]
  • Optimizing Your Digital Assets To Boost Rankings & Branding Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a website, or perhaps a pure-play Internet business with no physical storefronts. [...]
  • New Google Maps UI Calls For Shifts In SEO Tactics Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy view for many local businesses. Thus far, the new version of Google Maps is pretty much [...]
  • Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot! Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords Jackpot happens when all of the paid [...]
  • Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums The latest large brand to be hit with a user-generated content spam penalty notification is Sprint, the large US wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was open to anyone to post links and content. Also similar to [...]
  • Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use, but they say they are still committed to making the Web available to as many people, in as many languages, as possible. The translated foreign pages search [...]
  • SMX East Registration Open – Best Rate Available Now, Save $300 Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Listing Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and others will continue introducing new ad [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Local Search & Maps

Link Building

Paid Search

Searching

SEO & SEM

]]> http://searchengineland.com/searchcap-the-day-in-search-may-18-2013-160293/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-18-2013-160293 SearchCap: The Day In Search, May 17, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/x0Qyh0hd_2g/searchcap-the-day-in-search-may-17-2013-160002 http://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002#comments Fri, 17 May 2013 20:07:46 +0000 Barry Schwartz http://searchengineland.com/?p=160002 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from the same domain name, if you [...]
  • Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks [...]
  • Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA: Source: Google+ Android Statue Placing Android [...]
  • Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results [...]
  • Analyzing Competitiveness In Your Paid Search Account The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the [...]
  • Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local Search & Maps

Link Building

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002 SearchCap: The Day In Search, May 16, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/8J3G5GqgyqA/searchcap-the-day-in-search-may-16-2013-159898 http://searchengineland.com/searchcap-the-day-in-search-may-16-2013-159898#comments Thu, 16 May 2013 20:58:11 +0000 Matt McGee http://searchengineland.com/?p=159898 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from [...]
  • German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would have required Google and others that indexed or [...]
  • Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware [...]
  • Google Continues To Experiment & Expand Authorship If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the [...]
  • How to Automate AdWords Ad Creation & Landing Page Checks Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully, these examples will give you some ideas for [...]
  • Across From Google I/O, Microsoft Runs The “Bing It On” Challenge Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside,” read a big banner, over the entrance to the Metreon Mall, [...]
  • “Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge Graph boxes. Author Images Many are familiar with [...]
  • Bing Rises Above 17% Search Market Share As Google Slips [comScore] Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For the month, comScore says there were slightly more than 20 [...]
  • New Google Now Cards Include Voice-Activated Reminders Six shiny new cards are coming for Google Now, the assistive app for Android and recently, iOS devices, that offers predictive information tailored to your needs. The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit: Danny Sullivan Reminders is an interactive feature [...]
  • Exploring The New More Dynamic, More Social Google Maps At the Google Developer conference keynote this morning in San Francisco, one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already the leading digital and mobile mapping service, the various feature and UI improvements put [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local Search & Maps

Other Items

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-16-2013-159898/feed 1 http://searchengineland.com/searchcap-the-day-in-search-may-16-2013-159898 SearchCap: The Day In Search, May 15, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/fJveTJFPOg4/searchcap-the-day-in-search-may-15-2013-159717 http://searchengineland.com/searchcap-the-day-in-search-may-15-2013-159717#comments Wed, 15 May 2013 21:10:36 +0000 Matt McGee http://searchengineland.com/?p=159717 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages — French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now Polish, Turkish, Simplified Chinese and Traditional Chinese are the [...]
  • “OK Google” — Hands-Free, Conversational Search Coming From Google Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog post that’s [...]
  • Bing Me Up, Scotty! Bing is continuing to honor Star Trek (and promote tomorrow’s release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic series today, serving up numerous Star Trek facts and [...]
  • New Google Maps Interface Launching At Google I/O Today? Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps. The images indicated that new Maps interfaces could be in the works, and it was supposed that these might be officially announced at Google I/O today or tomorrow. This morning, Mike Blumenthal reported on new [...]
  • Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In In an update on the early progress of the transition to enhanced campaigns last night, Sridhar Ramaswamy, SVP, Ads and Commerce at Google — and the lead on enhanced campaigns — said that close to two million campaigns have been set to enhanced. That’s up from 1.5 million Google quoted on the first quarter earnings call on [...]
  • Five Reports For Measuring B2B Marketing Effectiveness Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies. But, innovation might also act as a deterrent and be considerably overwhelming. A recent article on MarketingSherpa discussed their latest survey report [...]
  • Wired Revisits Story Of Federal Sting & $500M Penalty Over Google’s Pharmacy Ads Wired is telling the story of David Whitaker, a federal prisoner that helped the U.S. government catch Google breaking the law by allowing and helping foreign pharmacies sell drugs via Google AdWords. It’s a story you may have heard before; the Wall Street Journal did a similar exposé on Whitaker and the federal sting operation [...]
  • 5 Keys To Success In Search Retargeting When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of course, few online marketers even understood [...]
  • Product Listing Ads: Five Tips That Increase Conversions Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your Product Listing Ads. 1. Please The Feed Your Google Shopping product data feed is the most important element of [...]
  • Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit What a week it’s been where Google and SEO are concerned. The company, via Matt Cutts, has issued several warnings about things to come — and, late Tuesday night, also revealed that it’s just acted against another link network. In a pair of tweets, Cutts — the head of Google’s webspam team — said that [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Local Search & Maps

Paid Search

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-15-2013-159717/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-15-2013-159717 SearchCap: The Day In Search, May 14, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/uViCUAmuUJQ/searchcap-the-day-in-search-may-14-2013-159514 http://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514#comments Tue, 14 May 2013 20:59:51 +0000 Barry Schwartz http://searchengineland.com/?p=159514 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking [...]
  • Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock's father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many [...]
  • German Court Says Google Must Block Libelous Words Added Via Autocomplete Function In a surprising turn of events, Germany’s top civil court overturned two lower court rulings on a case involving Google’s autocomplete function. According to the ruling, it is Google’s responsibility to block libelous words that appear next to a name via the autocomplete function if Google has been alerted to the defamatory words. The plaintiff [...]
  • Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for Information’s patented information retrieval system. The patent in question was [...]
  • How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met [...]
  • 5 PR Strategies You Can Use To Build Links Right Now There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but [...]
  • The Future Of SEO in a Socially Driven World If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – [...]
  • Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search Add this to the big list of Google easter eggs: do an image search for “atari breakout,” and you’ll be able to play the classic video game online, right in your search results. In fact, the image search results become the bricks that you have to eliminate as you play the game. Google is calling [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

SEM Industry

SEO & SEM

]]> http://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514 SearchCap: The Day In Search, May 13, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/I9wcC2ltR48/searchcap-the-day-in-search-may-13-2013-159308 http://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308#comments Mon, 13 May 2013 21:01:50 +0000 Barry Schwartz http://searchengineland.com/?p=159308 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin [...]
  • Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer A video from Matt Cutts, Google’s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The question Matt asked and answered was, “What should we expect in the next few months in terms of SEO for Google?” Matt addressed [...]
  • Former Google Product Manager Takes A Senior Director Role At Yahoo A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During [...]
  • Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering” Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of ”state of the state” meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the [...]
  • Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The [...]
  • Another One Bites the Dust: Google SMS Search Shuts Down Without Warning After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining [...]
  • Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More Google’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A [...]
  • 5 Ways To Rank Outside Of Your Physical Location In Google Places One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city. The challenge is that Google appears to not want to show businesses that are not physically located in the searched [...]
  • How To Conduct Ad Tests In Enhanced Campaigns Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled [...]
  • No SMX Advanced Ticket? Here Are Your Options SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn’t get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house [...]
  • The Google Mother’s Day Logo Offers 27 Art Variations Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. [...]
  • Want To Comment On Facebook? Now You Can, From Bing A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a query the social sidebar will show on the right rail outside of [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308 SearchCap: The Day In Search, May 10, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/uxq-pW2sz9M/searchcap-the-day-in-search-may-10-2013-158982 http://searchengineland.com/searchcap-the-day-in-search-may-10-2013-158982#comments Fri, 10 May 2013 20:42:43 +0000 Barry Schwartz http://searchengineland.com/?p=158982 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business

    If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, [...]

  • Search In Pics: Google Story Time, Not Evil Umbrellas & Google Japan View

    In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Japan’s View Of The City: Source: Google+ Five Google Glasses On One Face: Source: Google+ [...]

  • Managing The Bounds Of Profitability: iCPA & iCPC

    In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools. I wrote in loose terms about using internal analytics to calculate average profit per conversion [...]

  • If That Was A Google Update You Felt, Google’s Not Confirming It

    Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We [...]

  • New AdWords T&C Changes For Asia Pacific Region

    Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Local Search & Maps

Link Building

Searching

SEO & SEM

Video, Music & Image Search

]]> http://searchengineland.com/searchcap-the-day-in-search-may-10-2013-158982/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-10-2013-158982 SearchCap: The Day In Search, May 9, 2013 http://feeds.searchengineland.com/~r/searchcap/~3/519Vs9dcl2k/searchcap-the-day-in-search-may-9-2013-158909 http://searchengineland.com/searchcap-the-day-in-search-may-9-2013-158909#comments Thu, 09 May 2013 21:03:32 +0000 Barry Schwartz http://searchengineland.com/?p=158909 Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any [...]
  • How to Double Your Revenue With SEO In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie [...]
  • Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a [...]
  • How To Increase Lead Conversions With Visitor Engagement When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful. We have all experienced this same truth at the websites we visit. We [...]
  • Webcast: Maximizing the Return From Your Facebook Investment Digital Marketing Depot Webcast May 16th 1:00EDT/10:PDT Now that your company is using Facebook for marketing, do you know if your efforts are paying off? This webcast will demonstrate how to measure Facebook ROI and where to find optimization opportunities. The webcast will also cover targeting, user experience, and creative design. Speaker: Rebecca Momberg of [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Searching

SEO & SEM

]]> http://searchengineland.com/searchcap-the-day-in-search-may-9-2013-158909/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-9-2013-158909