SearchCap: Daily Search Engine News Recap http://searchengineland.com SearchCap is a free daily recap of search engine news. Subscribe, and at the end of each business day, we'll update you with a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web. Wed, 16 May 2012 18:38:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://searchengineland.com/http://searchengineland.com/images/sel-logo-144.jpgSearch Engine LandSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with inclue!Subscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIX SearchCap: The Day In Search, May 15, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/DfoA6Q1llL4/searchcap-the-day-in-search-may-15-2012-121576 http://searchengineland.com/searchcap-the-day-in-search-may-15-2012-121576#comments Tue, 15 May 2012 21:05:41 +0000 Barry Schwartz http://searchengineland.com/?p=121576 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Glossary Of 15 Really Useful International Search Marketing Terms

    A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their positions were just very different. The discussion did make me realise the [...]

  • The Social Funnel: What You Lose When You Ignore It

    I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate department, instead of a versatile tool. We shutter [...]

  • What Tim Tebow Can Teach You About Link Building

    If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link building. Earlier this month, I went to the Chick-fi-la Leadercast where Tim [...]

  • Funny Google Matt Cutts Mashup Video

    It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug – you guys need a laugh. Sam Applegate put together a hysterical parody video of Matt Cutts talking about how to achieve number one ranking in Google. The [...]

  • In Wake Of Penguin, Could You Be Sued For Linking To Others?

    Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn’t exist. One recent example of a link removal request was particularly [...]

  • Live Blogging: Interview with Amit Singhal, Google Fellow

    Danny Sullivan and Chris Sherman are on the stage at SMX London to interview Amit Singhal. Amit is a Google Fellow, a honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search Plus Your World, Google’s search experience centered around [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media


]]> http://searchengineland.com/searchcap-the-day-in-search-may-15-2012-121576/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-15-2012-121576 SearchCap: The Day In Search, May 14, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/l6tZ9jolJvw/searchcap-the-day-in-search-may-12-2012-121332 http://searchengineland.com/searchcap-the-day-in-search-may-12-2012-121332#comments Mon, 14 May 2012 20:58:25 +0000 Barry Schwartz http://searchengineland.com/?p=121332 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

    While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest [...]

  • 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

    I have been fielding a lot of calls from sites big and small that believe they got hit by Penguin, Google’s “over-optimization” algorithm. Or maybe it was Panda? Who knows? Traffic is down and everybody is freaking out. I have a particular soft spot in my heart for the small, local businesses that have been [...]

  • Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case

    Google is playing a sophisticated form of “head games” with antitrust regulators. A second legal report-cum-brief (embedded below) has appeared. It argues that antitrust challenges against Google are likely to fail because Google’s critics’ arguments lack legal merit and/or make little sense from a policy perspective. The report was written by lawyers from the Ammori [...]

  • 4 Alternatives You Need To Consider Beyond AdWords

    While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a number of challenges for “small-time” webmasters. The service’s immense popularity [...]

  • Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow

    Majestic SEO announced a new set of link metrics they came up with that should give Google’s PageRank metric and SEOmoz’s MozRank a run for their money. Majestic SEO’s new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow. Citation Flow is a number of predicting how influential [...]

  • Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In

    Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct. Thompson’s “personal reasons,” as we all know, are: misrepresenting that he had a [...]

  • Google’s Happy Mother’s Day Logo (2012 Edition)

    Google has a special animated logo on their home pages worldwide to celebrate Mother’s Day. Below is both the animated and static version of the Mother’s Day logo. A special Happy Mother’s Day to all the search geek Mother’s out there! Google is not the only search engine with a logo, Bing, Yahoo and others [...]

  • Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess

    Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but [...]

  • Google Expands AdWords Bid Simulator To The Campaign Level

    Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced. The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-may-12-2012-121332/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-12-2012-121332 SearchCap: The Day In Search, May 11, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/MUPvWTxkhc4/searchcap-the-day-in-search-may-11-2012-121066 http://searchengineland.com/searchcap-the-day-in-search-may-11-2012-121066#comments Fri, 11 May 2012 20:50:38 +0000 Barry Schwartz http://searchengineland.com/?p=121066 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO

    In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a [...]

  • Zenya’s Next Gen Keyword & Categorization Platform

    The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically. So, wouldn’t you think that after more than a [...]

  • Search In Pics: Yahoo! MAD Logo, Google Glass View & Office Jousting At Google

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google HVAC Logo: Source: Flickr Yahoo MAD logo: Source: startupgrind.com View From Google Glasses: Source: Google+ [...]

  • The Ties Between Emotional Design & SEO

    Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.

  • Yahoo Search Sees 8th Monthly Share Decline — comScore

    It’s that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who’ve subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-may-11-2012-121066/feed 1 http://searchengineland.com/searchcap-the-day-in-search-may-11-2012-121066 SearchCap: The Day In Search, May 10, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/A7UPgohMrXw/searchcap-the-day-in-search-may-10-2012-120937 http://searchengineland.com/searchcap-the-day-in-search-may-10-2012-120937#comments Thu, 10 May 2012 20:59:23 +0000 Barry Schwartz http://searchengineland.com/?p=120937 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit

    Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing features, see Danny’s article on the “new Bing.” Microsoft’s Qi Lu has just taken the stage and is talking about the launch of the new Bing. He’s discussing the need to “reorganize the web [...]

  • Head-To-Head: Bing’s Social Search Vs. Google’s Search Plus Your World

    Earlier this year, Google made its results more social with Search Plus Your World. Now Bing has reshaped how it handles social information as part of its “The New Bing” launch. Which does better, Google’s blended search+search model or Bing’s more segregated approach. Let’s look at some examples. Hey Google, How’s New Girl? I thought I’d start [...]

  • The New Bing: Relaunch Features With Social Sidebar

    Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do it better, especially by largely off-loading social elements into a new sidebar area. The new [...]

  • What Is Search Engine Ranking Authority?

    Next month, I will speak at SMX Advanced as a member of the authority panel, so it makes sense to discuss authority in my column this month. Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO [...]

  • Confirmed: Bing 411 Closing June 1st

    Microsoft is closing down their toll-free voice search program named Bing 411. I have confirmed the Bing 411 service is closing by calling the service and hearing immediately the message: Bing 411: On June 1st, we are discontinuing the Bing 411 service. There were reports of this via LiveSide where they said they “received a [...]

  • 4 PPC Tactics To Ensure You Meet & Exceed Your Plan

    In this column, we routinely write about some fairly advanced topics: Next-level optimization, automated bidding algorithms, hyper-targeted search campaigns, paid vs. organic search, etc. Lost in all this is the underlying discussion around the need to hit your financial goals. The majority of large enterprises engage in annual planning, which means that as SEM managers, [...]

  • Don’t Just Pin Images, Optimize For Pinterest Search With Purpose

    If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly. Pinterest activity will not only increase your referral traffic, it can help you connect with your customers and prospects in a mutually beneficial way. In case you haven’t noticed, it’s the age [...]

  • Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO

    It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-may-10-2012-120937/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-10-2012-120937 SearchCap: The Day In Search, May 9, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/6owL5FcADHs/searchcap-the-day-in-search-may-9-2012-120729 http://searchengineland.com/searchcap-the-day-in-search-may-9-2012-120729#comments Wed, 09 May 2012 20:58:56 +0000 Barry Schwartz http://searchengineland.com/?p=120729 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 10 Great Adwords Options For Boosting Conversions

    We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]

  • Google Testing “Sources” Area With Info About Movies, Books, People, Music & More

    Last November, Google tested a new “Sources” section in its search results, in the third column where ads normally appear. It seems the testing is underway again, showing extended information about actors, films, musicians, people and more. It also seems likely everyone may see this extended information soon, and that it’s the “search refresh” the [...]

  • Four Steps To Create The Foundation For Social SEO

    With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across [...]

  • A Search Retargeting Guide for Search Marketers

    If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, [...]

  • Does The First Amendment Create A Complete Defense For Google Against Antitrust Regulation?

    Google now faces antitrust investigations on multiple continents. The US FTC recently hired a prominent outside litigator in a sign that it may be preparing to bring an action against the company. But does Google have a “slam dunk” defense against such a case (at least in the US) under the First Amendment of the [...]

  • Google’s King Tut Howard Carter Birthday Logo

    Today is the 138th birthday of Howard Carter, the man known to have discovered the tomb of Pharaoh Tutankhamun, aka King Tut. He was born today 1874 and discovered the tomb in 1922. It may be one of the most well known archaeological discoveries ever. Carter was born and died in Kensington, London. He died [...]

  • Google Places Launches New Bulk Listing Management Tool

    Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes. Here are the primary bullet points from Google’s blog post: Edit [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-may-9-2012-120729/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-9-2012-120729 SearchCap: The Day In Search, May 8, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/Q8CR32l9nuk/searchcap-the-day-in-search-may-8-2012-120543 http://searchengineland.com/searchcap-the-day-in-search-may-8-2012-120543#comments Tue, 08 May 2012 21:01:23 +0000 Barry Schwartz http://searchengineland.com/?p=120543 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Can There Really Be 85 Types Of Unnatural Links?

    I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together in the same room we actually could come up with 85 different types of unnatural links. That is assuming we could all agree on a definition for the term in the first place. [...]

  • 8 Steps To Maximize Success In Global Site Migrations

    With the change from winter to spring, we are seeing a lot of companies bringing their international sites out of hibernation and refreshing them with new looks as well as new content. I am seeing this even more new sites evolving in Asia and Latin America where companies are trying to capture significant opportunities in [...]

  • Google Webmaster Tools Cleans Up With Dashboards, New Navigation & More

    Google announced on the Webmaster Central blog that they have cleaned up Google Webmaster Tools. The three changes include: (1) Updated Dashboard (2) New Left Hand Navigation (3) Home Compact View Here is a picture of the revised dashboard: The new navigation was changed to be more representative of the content and tools within the [...]

  • Time To Reap What You’ve Sown From Keyword Seeds

    If you’ve been following the series on Keyword Seeds and Keyword Research over the last couple of months, I’ve been writing about how to perform really good keyword research through a series of tactics that I call the “Keyword Seed Method”. Don’t bother to go look that up in Google, as I think I’m the [...]

  • SMX London Keynote: Google’s Amit Singhal On The Future Of Search & Online Marketing

    More than any other time in its existence, Google has been changing up the game for marketers. With co-founder Larry Page taking the reins as CEO, Google has instituted major algorithm shifts, killed products and changed the rules for search marketers. These changes have caused pain for some, but have also created siginficant opportunities for [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Other Items


]]> http://searchengineland.com/searchcap-the-day-in-search-may-8-2012-120543/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-8-2012-120543 SearchCap: The Day In Search, May 7, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/kIJyP25VZQ0/searchcap-the-day-in-search-may-7-2012-120452 http://searchengineland.com/searchcap-the-day-in-search-may-7-2012-120452#comments Mon, 07 May 2012 20:49:43 +0000 Barry Schwartz http://searchengineland.com/?p=120452 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]

    A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia’s search visibilty. Last week, Conductor released updated data about Wikipedia’s search visibility, [...]

  • When & How Is The New Smartphone Bot Affecting Search Results?

    Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up [...]

  • Local Consumer Review Survey 2012 – Part 2

    In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services. You can view the key findings and analysis here on Search Engine Land. About The Local [...]

  • 3 Lessons Paid Search Can Learn From SEO

    There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherlock Holmes exclaimed, “Data! Data! …I can’t make bricks without clay.” And likewise, keywords are [...]

  • Search Alliance: AdCenter Migration Complete In UK, Ireland And France

    Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been [...]

  • Quixey: A Search Engine For The Apps Era

    Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. Many have lamented the rise of apps [...]

  • Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More

    If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEO & SEM

Social Media


]]> http://searchengineland.com/searchcap-the-day-in-search-may-7-2012-120452/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-7-2012-120452 SearchCap: The Day In Search, May 4, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/yLMzvMmpa84/searchcap-the-day-in-search-may-4-2012-120368 http://searchengineland.com/searchcap-the-day-in-search-may-4-2012-120368#comments Fri, 04 May 2012 20:47:22 +0000 Barry Schwartz http://searchengineland.com/?p=120368 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All

    Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a [...]

  • Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Toys: Penguin & Panda: Source: Instagram Android Beer Slinger: Source: Google+ Pinterest License Plate: Source: [...]

  • Foursquare Adds Another Search Feature: Check-In History

    Still not convinced that Foursquare wants to be more than a check-in game with points and badges? Today the company launched the latest of several search features that continue to position Foursquare firmly as a formal local search engine: a fully searchable history page where users can review their entire check-in history, including photos, tips [...]

  • Using Google Analytics To Collect & Benefit From AdWords Position ROI

    As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and [...]

  • Former Lead Inktomi Engineer On Why Google Beat Them

    Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites – they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a [...]

  • The Keith Haring Google Logo

    To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. [...]

  • Google Asks Court To Dismiss Book-Scanning Lawsuits

    As their long-running legal battle continues, Google has asked a federal judge to dismiss lawsuits brought by authors’ and photographers’ groups over its book-scanning service. According to Bloomberg News, Google told judge Denny Chin that The Authors Guild can’t sue on behalf of the authors because the Guild doesn’t own the copyrights to the books [...]

  • A Personal Preview Of SMX London 2012

    Please join us for the sixth SMX event in the UK – SMX London 2012! This year’s show takes place at the Chelsea Football Club, on May 15 & 16th, with over 30 sessions, workshops and networking events covering the most important aspects of search marketing. Experienced search marketers, online managers, technology executives, traditional marketers [...]

  • iCrossing Tops Search Agency Revenue Rankings In Ad Age

    New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, [...]

  • Discover Links Using Google Analytics New Backlink URL Report

    Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder): “These reports provide another layer of social insight showing which of your content attracts links, and enables you to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

SEM Industry

SEO & SEM

Social Media


]]> http://searchengineland.com/searchcap-the-day-in-search-may-4-2012-120368/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-4-2012-120368 SearchCap: The Day In Search, May 3, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/8vz5VbrAagM/searchcap-the-day-in-search-may-3-2012-120260 http://searchengineland.com/searchcap-the-day-in-search-may-3-2012-120260#comments Thu, 03 May 2012 21:00:21 +0000 Barry Schwartz http://searchengineland.com/?p=120260 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend

    Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing channels. The question is important because it is the first step in the answer to the media mix question: What is the right distribution of budget across TV and online channels to maximize return on investment. This [...]

  • Confirmed: Panda Update 3.6 Happened On April 27th

    Google has confirmed they have pushed out a refresh on the Panda algorithm on Friday, April 27th. I noticed an uptick in Webmaster discussion around Google changes over the weekend, mostly at WebmasterWorld and asked Google to confirm if there was an update. Google confirmed they refreshed the Panda update on the 27th, but it [...]

  • Adjusting Your SEO Strategies During Panda & Penguin

    For the past few months, I have been practically living in an analytics dashboard, constantly monitoring my clients’ organic search data for even the smallest hint of a Google slap. If you haven’t noticed, Google has been busy updating their search products (see: Nov, Dec, Jan, Feb, Mar). On top of those changes that they have publicly [...]

  • Google News Adds Larger Images, Realtime Updates & Google+ Comments

    Google News announced they have added three large changes to Google News. They include larger images on the main page; a realtime coverage page to surface the latest articles and commentary; and relevant Google+ posts for a new social perspective. To me, it pretty much looks like Google is looking for ways to inject Google+ [...]

  • 6 Targeting Methods To Reach Your Business Audience Via LinkedIn

    Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular [...]

  • Google’s (Not Provided) Impacting More Than Just SEO Sites

    Think that (not provided) is only impacting SEO-related websites? Think again. The Poynter Institute, a non-profit journalism school that’s well known in media circles, wrote Wednesday about the growing impact that (not provided) is having on publisher websites. Author Steve Myers shared what he found after checking Poynter.org’s analytics: Keywords were hidden in 29 percent [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-may-3-2012-120260/feed 0 http://searchengineland.com/searchcap-the-day-in-search-may-3-2012-120260 SearchCap: The Day In Search, May 2, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/kxERGcZBbV4/searchcap-the-day-in-search-may-2-2012-120115 http://searchengineland.com/searchcap-the-day-in-search-may-2-2012-120115#comments Wed, 02 May 2012 21:10:32 +0000 Michelle Robbins http://searchengineland.com/?p=120115 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Goes Search-Retro With Cleaner Look For Results

    Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting [...]

  • Microsoft Advertising Is Becoming “Bing” For SMBs

    There’s Microsoft, there’s Bing, there’s Yahoo, and there’s the Search Alliance. How can any small business search advertiser figure out what’s what? That’s the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer [...]

  • How To Combine Search Retargeting & Keyword Contextual Targeting To Reach More In Market Searchers

    In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the world are deploying successful display campaigns targeting online consumers based on search [...]

  • No SMX Advanced Ticket? Here Are Your Options

    SMX Advanced conference tickets sold out even earlier this year, and we apologize to those of you who didn’t get one. Here are some other pass options for SMX Advanced, and some alternative conference options: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 7. Each is an internet marketing deep [...]

  • Advanced Landing Page Techniques: Searcher Personas

    There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web: Headlines will return tomorrow, our apologies for the omission today.


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