SearchCap: Daily Search Engine News Recap http://searchengineland.com SearchCap is a free daily recap of search engine news. Subscribe, and at the end of each business day, we'll update you with a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web. Wed, 08 Feb 2012 04:49:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://searchengineland.com/http://searchengineland.com/images/sel-logo-144.jpgSearch Engine LandSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with PlusmoSubscribe with FeedLoungeSubscribe with The Free DictionarySubscribe with inclue!Subscribe with Bitty BrowserSubscribe with NewsAlloySubscribe with Live.comSubscribe with Excite MIX SearchCap: The Day In Search, February 7, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/Jy6dmUqSusc/searchcap-the-day-in-search-february-7-2012-110614 http://searchengineland.com/searchcap-the-day-in-search-february-7-2012-110614#comments Tue, 07 Feb 2012 22:22:37 +0000 Barry Schwartz http://searchengineland.com/?p=110614 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Did Super Bowl Advertisers Take Advantage of Search Interest?

    Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about [...]

  • Volunia, A Social Search Engine, Says The Web Has Come Alive

    Google might be synonymous with the word search in most of the world, but that hasn’t dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site [...]

  • Guide To Finding Linkbuilding Targets With Social Media

    There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go. Whatever your stance, I think it’s [...]

  • Do I Change My Site In The UK To Comply With New Cookie Laws?

    People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing [...]

  • 9 Free Tools For Link Discovery & Content Creation

    Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. [...]

  • Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

    This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance [...]

  • The Characters In Google’s Charles Dickens Logo

    Google is honoring the life of of Charles Dickens with a special Google Logo, aka Doodle, for his 200th birthday. The logo contains several characters from some of his more well known works. The characters include: Nell and her grandfather in the The Old Curiosity Shop Several characters from Little Dorrit Oliver and his friends [...]

  • Under Threat Of Being Blocked Google, Facebook Comply With India’s New Internet Censorship Rules

    After China and the US, India is the third largest internet market in the world. But India has philosophically aligned itself more with China in pursuing a policy of censorship toward publication of content deemed “offensive” or “objectionable” by individuals, groups or the government. A recently enacted law seeks to remove all such content from [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-february-7-2012-110614/feed 0 http://searchengineland.com/searchcap-the-day-in-search-february-7-2012-110614 SearchCap: The Day In Search, February 6, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/VVht06vr4rU/searchcap-the-day-in-search-february-6-2012-110389 http://searchengineland.com/searchcap-the-day-in-search-february-6-2012-110389#comments Mon, 06 Feb 2012 22:01:22 +0000 Barry Schwartz http://searchengineland.com/?p=110389 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Managing PPC Through The Fog Of Long Tail Keywords

    PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts I’ve seen, and indeed, many [...]

  • Yahoo Launches Mobile-App Search (For PCs) In The UK

    Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I [...]

  • Using The Mobile Ratio To Measure Mobile SEO Success

    Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone. It was just easier, and I [...]

  • 3 Ways Enterprises Cripple Their Online Marketing Efforts

    An increasing number of enterprises are engaging in PR, SEO, social media, and content marketing. Having these four areas covered is great, but many companies are not getting anywhere near the full ROI from their investment in them. In today’s column, I am going to explore the reasons why that is the case, and outline [...]

  • Report: National Marketers Love Local, Fail At Basic Tactics

    GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the agency found was considerable enthusiasm for local-digital marketing. Yet there was [...]

  • Latest Google Search Revamp Brings Opportunities For Local Businesses

    Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search optimization and social media strategies into a unified [...]

  • Google Instant: Only On When Your Computer Can Handle It

    As part of the January search update provided by Google – Google Instant has a new default preference. The new preference is to only enable it if your computer can handle it – otherwise, Google will disable Google Instant results. If you go to the search preferences it should say Google Instant is only enabled [...]

  • Bing Webmaster Tools Adds Markup Validator

    The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing [...]

  • When Is the Super Bowl Start Time? The NFL Finally Gets It Right

    Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now, organizations like the NFL, the playing [...]

  • Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More

    It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm update that we [...]

  • Want To Speak @ SMX Toronto? Here’s How

    The agenda is live, and we’re now accepting submissions to speak at SMX Toronto 2012, on April 25-26. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very [...]

  • Don’t Miss Networking with Your Marketing Peers at SMX West – Feb. 28-Mar. 1 in San Jose

    We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the conference that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-february-6-2012-110389/feed 0 http://searchengineland.com/searchcap-the-day-in-search-february-6-2012-110389 SearchCap: The Day In Search, February 3, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/31Fu1cagB3M/searchcap-the-day-in-search-february-3-2012-110117 http://searchengineland.com/searchcap-the-day-in-search-february-3-2012-110117#comments Fri, 03 Feb 2012 22:04:13 +0000 Matt McGee http://searchengineland.com/?p=110117 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 Common Tracking Problems: How To Troubleshoot & Fix Them

    I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would be handy for the beginners [...]

  • Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

    After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net Applications, which says it tracks about 160 million unique visits [...]

  • Czech Republic Gives Google Green Light To Resume Street View

    After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service. As Czech Position reports, Google has agreed to several conditions put forth by the Czech Office for Personal Data Protection: Google will take photos closer to ground level to avoid photographing [...]

  • StumbleUpon Responds To Concerns About Links & Iframing

    On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged in. One of the things I have [...]

  • Recent Findings On Captcha & The User Experience

    The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of [...]

  • How To Use The AdWords Search Term View To Optimize Keywords & Negatives

    Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search Terms View shows [...]

  • Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President Obama’s Live Google [...]

  • Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says

    Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and Accountability Act. Members of the House Energy and Commerce committee grilled Pablo Chavez, Google’s director of [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-february-3-2012-110117/feed 0 http://searchengineland.com/searchcap-the-day-in-search-february-3-2012-110117 SearchCap: The Day In Search, February 2, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/ciWmNECvSvs/searchcap-the-day-in-search-february-2-2012-110032 http://searchengineland.com/searchcap-the-day-in-search-february-2-2012-110032#comments Thu, 02 Feb 2012 21:59:50 +0000 Barry Schwartz http://searchengineland.com/?p=110032 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

    Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a new quick campaign budget overview widget to get [...]

  • How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

    “Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same. “It depends. On many [...]

  • Can Bing & adCenter Bring More To The Table For Large Advertisers?

    During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the adCenter team [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media


]]> http://searchengineland.com/searchcap-the-day-in-search-february-2-2012-110032/feed 0 http://searchengineland.com/searchcap-the-day-in-search-february-2-2012-110032 SearchCap: The Day In Search, February 1, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/a0KOsHWB_IE/searchcap-the-day-in-search-february-1-2012-109940 http://searchengineland.com/searchcap-the-day-in-search-february-1-2012-109940#comments Wed, 01 Feb 2012 22:06:06 +0000 Barry Schwartz http://searchengineland.com/?p=109940 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • French Court Fines Google $660,000 Because Google Maps Is Free

    Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc. for providing free [...]

  • StumbleUpon Kills Direct Links, iFrames Everything

    StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having recently removed blogs, themes, [...]

  • Working The Funnel: Finding Value In Non-Converting Events

    As performance marketers, it’s our job to find the valuable clicks and filter out the crap. By tracking specific events through cookies and pixels, we attribute revenue to clicks and keywords. Newer tools like conversion funnels allow us to further identify which clicks lead to subsequent clicks which in turn lead to conversions. Generally speaking, [...]

  • How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less

    Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring. Fiction! Fiction, I say! Clever marketers embrace the opportunity to market B2B because they recognize and respect the challenge it embodies: To make [...]

  • Justifying Conference Attendance For In-House Search Marketers

    While search engine marketing conference attendance for agency staff is almost a given of the job, in-house search engine marketers may find themselves more challenged to justify the expense, both in time and money of conference attendance. Conferences like Search Marketing Expo (SMX) provide a host of benefits that more than justify the cost; the [...]

  • Google & Bing: We’re Not Involved In “Local Paid Inclusion”

    It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched officially today. The site’s home page pitches: Local Paid Inclusion is a Google, Yahoo [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-february-1-2012-109940/feed 0 http://searchengineland.com/searchcap-the-day-in-search-february-1-2012-109940 SearchCap: The Day In Search, January 31, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/JJfG7TeYFvI/searchcap-the-day-in-search-january-31-2012-109868 http://searchengineland.com/searchcap-the-day-in-search-january-31-2012-109868#comments Tue, 31 Jan 2012 22:02:46 +0000 Barry Schwartz http://searchengineland.com/?p=109868 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot

    Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the Wall Street Journal, Cutts is in South Korea this week and, in a presentation Monday night for about 80 government officials, webmasters, lawyers and journalists, managed to singlehandedly convince some government reps to let Googlebot crawl [...]

  • Google+ Growing Your Social Network: Quantity vs. Quality

    There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet to be demonstrated. My hunch is that it [...]

  • Pass Options for SMX West – Sessions, Networking and More

    Search Marketing Expo – SMX West kicks off February 28 at the San Jose Convention Center. With nearly 60 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll leave a more informed, effective and inspired internet marketer. SMX West offers flexible pass options to fit your needs, budget and schedule. [...]

  • 12 Steps To Optimize A Webpage For Organic Keywords

    In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1. Choose The Keywords To Focus On [...]

  • Link Building Tool Review: WordTracker Link Builder

    This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is [...]

  • 3 Essential Features For Multinational Content Delivery

    Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in June 2010, Google has stepped [...]

  • Report: Search Ad Spend To Rise 27% In 2012

    eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in 2011. [...]

  • The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

    Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly? [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics


]]> http://searchengineland.com/searchcap-the-day-in-search-january-31-2012-109868/feed 0 http://searchengineland.com/searchcap-the-day-in-search-january-31-2012-109868 SearchCap: The Day In Search, January 30, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/GJkCJZV3Aso/searchcap-the-day-in-search-january-30-2012-109769 http://searchengineland.com/searchcap-the-day-in-search-january-30-2012-109769#comments Mon, 30 Jan 2012 21:59:14 +0000 Barry Schwartz http://searchengineland.com/?p=109769 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

    Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of [...]

  • A Roundup Of New U.S. Government Search Tools

    The U.S. government generates a wealth of useful and interesting information. Despite excellent government-oriented search engines like USA.gov and Data.gov, government information isn’t always easy to find. That’s why if you use government information it’s important to put together your own toolkit of specialized government-related search engines. Here’s a roundup of several new search tools [...]

  • 8 Quick Ways to Increase Your AdWords CTR

    There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re [...]

  • What You Need To Know About Targeting iPad & Tablet Searchers

    “2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, [...]

  • 10 Basic Bing Local Optimization Tips

    Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for optimizing for Bing Local search rankings. [...]

  • Study: Reviews & Images Drive Clicks In Mobile

    Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the [...]

  • Google Logo For Largest Observed Snowflake

    Did you know that today, 125 years ago, in Fort Keogh, Montana, the largest snowflake was documented and placed in the world record book? The snowflake was 38 centimeters in diameter! But honestly, I am even more amazed that someone actually documented this as a world record. And even more amazed Google has a special [...]

  • Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

    Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, [...]

  • Bing Out Of “Betaphase” In Germany, Claims 10 Million Users

    Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der aktiven Internetnutzer hierzulande. According to several third-party sources, Bing’s market share is smaller than the [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-january-30-2012-109769/feed 0 http://searchengineland.com/searchcap-the-day-in-search-january-30-2012-109769 SearchCap: The Day In Search, January 27, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/iYUj88G5B7U/searchcap-the-day-in-search-january-27-2012-109511 http://searchengineland.com/searchcap-the-day-in-search-january-27-2012-109511#comments Fri, 27 Jan 2012 21:58:32 +0000 Matt McGee http://searchengineland.com/?p=109511 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. David Beckham At Google: Google’s Moscow Brick Desk: Bing Bar at Sundance:       Bing [...]

  • Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights

    Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google’s Q4 earnings report and Yahoo’s out, we’re getting a chance to compare our own performance to data put out by some [...]

  • Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search

    The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine. Searching For Santorum: [...]

  • Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product

    Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new Business Photos website to find a “trusted photographer.” The business owner and photographer are supposed [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

SEO & SEM

Social Media

Video, Music & Image Search


]]> http://searchengineland.com/searchcap-the-day-in-search-january-27-2012-109511/feed 0 http://searchengineland.com/searchcap-the-day-in-search-january-27-2012-109511 SearchCap: The Day In Search, January 26, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/dYjkeU4JDVQ/searchcap-the-day-in-search-january-26-2012-109380 http://searchengineland.com/searchcap-the-day-in-search-january-26-2012-109380#comments Thu, 26 Jan 2012 22:21:37 +0000 Barry Schwartz http://searchengineland.com/?p=109380 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content

    Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search [...]

  • Now Test Your Sitemaps Before Submitting Them To Google

    Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of the most common complaints about [...]

  • 3 Keys To Online Retail In 2012: Doing More With Less

    We are only a month into 2012, but 2011 already seems like a distant memory. Christmas was over a month ago and Black Friday was approximately 6 months ago by my calculations. But as we reminisce on the year that was 2011, hopefully you were pleasantly surprised with how it turned out. For a year [...]

  • What The Holidays Tell Search Marketers

    I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, though perhaps on a smaller scale. To gain a more accurate view [...]

  • Are You Keeping Secrets From The Search Engines?

    Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers. And as a result, their sites receive inferior treatment from those search engines in the indexes. No, I’m not talking about page spam [...]

  • Google Panda 3.2 Update Confirmed

    Google has confirmed reports of a Panda update with us. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so [...]

  • FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign

    FairSearch.org, a consortium of companies that originally came together to oppose the Google acquisition of ITA and includes Tavelocity, Microsoft and TripAdvisor among others, has added several new members to its ranks and launched an anti-Google print-ad campaign. Entitled “Good to Know,” the ads seek to expose “truths” about Google and its alleged conflicts of [...]

  • Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now!

    Early Bird rates for Search Engine Land’s SMX West conference end this Saturday, January 28th. Register now and save $250 on your All Access ticket! Join us February 28-March 1 in San Jose for: Timely programing: 85% of the sessions are new, exploring new developments in personalized search, keyword data blocking and the impact of [...]

  • Google Changes Definition Of Average Search Ranking Position

    The Google Webmaster Blog and Google Analytics Blog announced they are changing how they define the average position in the search query report in Google Webmaster Tools and search optimization report in Google Analytics. The new definition will take the average of the top ranking of your site for all searchers, as opposed to all [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEO & SEM

Social Media

Video, Music & Image Search

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]]> http://searchengineland.com/searchcap-the-day-in-search-january-26-2012-109380/feed 0 http://searchengineland.com/searchcap-the-day-in-search-january-26-2012-109380 SearchCap: The Day In Search, January 25, 2012 http://feeds.searchengineland.com/~r/searchcap/~3/V-xsUQi6smc/searchcap-the-day-in-search-january-25-2012-109287 http://searchengineland.com/searchcap-the-day-in-search-january-25-2012-109287#comments Wed, 25 Jan 2012 22:18:45 +0000 Barry Schwartz http://searchengineland.com/?p=109287 Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Revamps Submit Content Page

    Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error. The issue with that is, Google should really use a 301 redirect because it ranks in the top position for [google webmaster tools] and [google [...]

  • DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are

    DuckDuckGo, the upstart search engine that’s challenged its bigger competitors on privacy issues, has had a couple straight days of record-setting traffic. But the numbers show just how much the major search engines dominate the search space. First, let’s recognize how cool it is that DuckDuckGo actually has a public web page that shows the [...]

  • Emergency In Your Area? “Public Alerts” On Google Maps Shows Warnings

    Google announced a new layer of data being added to Google Maps for public alerts. If there are emergency alerts in your area, Google will show them to you on the map, with more details on the alert. You can access it over at google.org/publicalerts. The map will load with a layer of data on [...]

  • 2012 Is The Year To Cut Your Site Retargeting Budget

    Having made the switch from ‘agency guy’ to ‘vendor guy’ a year ago, I have talked to dozens of agencies in the last 12 months and have been completely blown away by the vast quantity of media dollars that are being poured into bad site retargeting programs. Good money is disappearing into irrelevant impressions to [...]

  • 4+ Recommendations To Enhance B2B SEO Initiatives

    The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility. With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that [...]

  • When A/B Testing Prices, Proceed With Caution

    I had an interesting A/B testing experience over the holidays. This time, it wasn’t an A/B test that I was running, but rather an A/B test in which I was an (initially) unsuspecting participant. It reminded me of the negative side effects that certain kinds of tests can have on customers — sometimes your best [...]

  • WSJ: Federal Prisoner Helped U.S. Sting Against Google’s Pharmacy Ads

    It’s been a difficult month for Google, and the company is bound to take another hit in the morning as a Wall Street Journal article makes the rounds — an article that offers new details about the government sting that compelled Google to pay $500 million after acknowledging that it both allowed and helped Canadian [...]

  • Ask.com Has The Most Long-Winded Searchers, Report Says

    The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from Chitika. The ad network analyzed search referrals on “hundreds of millions” of impressions across sites in its network between January 9th and 12th. And the longest search referrals — at an average of 4.81 [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Web Analytics


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